News

Mar 20, 2024 19:03

India sport audience base 678m; CSK most recalled IPL team: Study

MUMBAI: India’s estimated sports audience base is a staggering 678 million (67.8 crore), according to a new study. Cricket, football & kabaddi are the top 3 sports, with audience base of 612, 305 & 208 million respectively.

These are some of the key findings published by media consulting firm Ormax Media, which…

Mar 20, 2024 19:03

RCB unveils new name, logo and jersey

BENGALURU: Captains Faf du Plessis, Smriti Mandhana and batting icon Virat Kohli on Tuesday unveiled the new jersey of Royal Challengers Bengaluru during an 'RCB Unbox 2024' at the M Chinnaswamy Stadium here.

The team’s new name and logo were also unveiled, paying homage to the rich history and tradition of the city. The team…

Mar 20, 2024 19:03

Eveready India ropes in Neeraj Chopra as brand ambassador

Eveready Industries India Ltd. (EIIL) has announced its collaboration with Neeraj Chopra, the reigning Olympic gold medallist and World no. 1 in men's javelin star, as its new brand ambassador.

"This collaboration marks a significant milestone for Eveready as it seeks to strengthen its commitment towards excellence and…

Mar 20, 2024 19:03

Inaugural $300k Kolkata Challenge set to tee off Thursday

The European Challenge Tour, TATA Steel Professional Golf Tour of India (PGTI) and Royal Calcutta Golf Club (RCGC) jointly launched the inaugural Kolkata Challenge.

The tournament co-sanctioned by the Challenge Tour and the TATA Steel PGTI, carries a prize purse of $300,000 and constitutes the second event in the two-week…

Mar 20, 2024 19:03

Installs, sessions higher on streaming apps during IPL: Study

SINGAPORE: Ahead of the Indian Premier League 2024 kick-off, mobile marketing analytics platform Adjust and smart lock screen platform Glance have jointly presented "The Cricket Playbook for Growth Marketers". 

Mar 20, 2024 19:03

Mumbai Indians add NIC Ice Creams to partner roster

Mumbai Indians has onboarded NIC Ice Creams as an official partner for the upcoming TATA Indian Premier League 2024. 

Currently, the brand is present across 120+ cities in India and aims to redefine the ice cream experience for Indian consumers through its flavour offerings and parlours. It is also an early adopter of new-age…

Mar 20, 2024 19:03

RCB onboards Pexpo as water bottle partner for IPL 2024

BENGALURU: Pexpo, a leading stainless steel water bottle & vacuum flask manufacturer, Wednesday announced its collaboration with Royal Challengers Bengaluru as official 'Water Bottle Partner' for the 17th edition of the IPL. 

This marks a significant milestone as Pexpo teams up with RCB for the first time, aiming to…

Mar 20, 2024 18:03

Gujarat Titans kick off ticket sales for IPL home games

AHMEDABAD: With the countdown to the TATA IPL’s 2024 edition in full swing, Gujarat Titans has launched online and offline sale of tickets for its first three home games.

According to the preliminary schedule announced so far, the Titans will open its 2024 campaign at the Narendra Modi Stadium on March 24, against Mumbai…

Mar 20, 2024 18:03

Confirmtkt is RCB ‘train ticketing partner’ for IPL 2024

BENGALURU: ConfirmTkt, a train-utility and ticketing-focused platform, has announced its association with Royal Challengers Bengaluru (RCB) as their official ‘Train Ticketing Partner’ for IPL 2024. 

ConfirmTkt's brand logo will prominently adorn the trousers of RCB's official and training jerseys.

Mar 20, 2024 18:03

Angel One launches brand film around IPL association

Angel One on Wednesday confirmed a five-year partnership with the Indian Premier League (IPL) as an associate partner in the financial services category from 2024 to 2028. 

It had been reported in the third week of February that the BCCI had sold three associate partnership slots on offer to Angel One, My11Circle and RuPay.…