News

Feb 25, 2020 16:02

Women’s T20 WC sets crowd, b'cast, digital coverage benchmarks

MELBOURNE: The ICC Women’s T20 World Cup 2020 is off to a flying start, with new crowd, broadcast and digital coverage benchmarks set across the first six matches and four days of competition. 

India is the only team to have two wins at this stage of the tournament and remains undefeated following its 18-run triumph over…

Feb 25, 2020 15:02

Digital tech driving tennis experience beyond 'Golden Era'

MELBOURNE: 'Tennis Radar: The Next Big Era', a report by the Infosys Knowledge Institute (IKI), the research and thought leadership arm of the Indian software major, notes that tennis must embrace new inclusive experiences, powered by technology and analytics to engage the next generation of fans.

The research surveyed 3,000…

Feb 25, 2020 15:02

PUMA harnesses new AI-powered marketing platform

HERZOGENAURACH, Germany: Sportswear brand PUMA has announced a global partnership with Emarsys, the world’s only omnichannel customer engagement platform built to accelerate business outcomes, to enhance its delivery of uniquely personalized communications to customers across multiple channels and points of sale.

Feb 25, 2020 15:02

Sourav Ganguly face of Piramal Enterprises' Polycrol

MUMBAI: The consumer products division of Piramal Enterprises has announced its association with the former captain of the Indian cricket team Sourav Ganguly, as the brand ambassador for ‘Polycrol’, its antacid brand.

The Group's diversified portfolio includes presence in industries like healthcare, financial services, glass…

Feb 25, 2020 13:02

CWG 2022: Chandigarh to host archery, shooting c'ships

LONDON: The Commonwealth Games Federation has approved a plan for a Commonwealth Archery and Shooting Championships to be held in Chandigarh in January 2022.

It comes after neither sport was approved as an optional addition to the programme of the next Commonwealth Games, which is scheduled to take place from 27 July to 7…

Feb 24, 2020 18:02

PUMA's record run has big India play; COVID-19 hits impetus

HERZOGENAURACH: Shares and currencies across Asia slumped on Monday as the number of coronavirus infections rose sharply in South Korea, Italy and Iran, sending investors scurrying to safe havens such as gold.

Among the major sports facing brands recalibrating forecasts for 2020 is German sportswear major PUMA, which reported…

Feb 24, 2020 18:02

Goa to host Hero ISL 2019-20 final

MUMBAI: Football Sports Development Limited on Sunday declared Goa as the venue to host the final of Hero Indian Super League 2019-20. 

The summit clash is scheduled at 7:30 pm on Saturday, 14 March.

“Goa deserves to host the Hero ISL final. There is no denying that Goa loves its football and we would like to bring the…

Feb 24, 2020 18:02

SportsTiger scores streaming rights for PSL

MUMBAI: SportsTiger, the multi-sports aggregator application from Indian fantasy sports platform MyTeam11, has acquired the digital live streaming rights of the Pakistan Super League (PSL) 2020 in India.

PSL, in its fifth edition, got underway on Thursday, and will culminate with the final which is scheduled for March 22.…

Feb 24, 2020 17:02

IPL 13 lead-up: Star Sports launches #KhelBolega TVC

MUMBAI: The VIVO IPL fever caught on early this year with fan expectations and chatter pouring in months ahead of the start of the tournament; triggered further with the announcement of the schedule last week. 

Feb 24, 2020 16:02

Signify illuminates refurbished Motera Stadium

AHMEDABAD: Lighting major Signify, the world leader in lighting, is providing cricket fans in India with a perfect view on the nation’s favorite sport as it illuminates the Sardar Patel Stadium (commonly known as Motera Stadium), the