MUMBAI: NBA India Tuesday announced the launch of the league’s first Dribble-a-thon in the country, a basketball challenge event featuring participants ages six and above dribbling a basketball across a one kilometer course.
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Feb 25, 2020 16:02
AAI sights Nov-Dec timeline for Indian Archery League launch
NEW DELHI: The Archery Association of India (AAI), fresh of elections that put in place a new governing team that has the support of the Union government, on Saturday proposed launching the Indian Archery League (IAL), a franchise-based league featuring top Indian and overseas archers.
Feb 25, 2020 16:02
Women’s T20 WC sets crowd, b'cast, digital coverage benchmarks
MELBOURNE: The ICC Women’s T20 World Cup 2020 is off to a flying start, with new crowd, broadcast and digital coverage benchmarks set across the first six matches and four days of competition.
India is the only team to have two wins at this stage of the tournament and remains undefeated following its 18-run triumph over…
Feb 25, 2020 15:02
Digital tech driving tennis experience beyond 'Golden Era'
MELBOURNE: 'Tennis Radar: The Next Big Era', a report by the Infosys Knowledge Institute (IKI), the research and thought leadership arm of the Indian software major, notes that tennis must embrace new inclusive experiences, powered by technology and analytics to engage the next generation of fans.
The research surveyed 3,000…
Feb 25, 2020 15:02
PUMA harnesses new AI-powered marketing platform
HERZOGENAURACH, Germany: Sportswear brand PUMA has announced a global partnership with Emarsys, the world’s only omnichannel customer engagement platform built to accelerate business outcomes, to enhance its delivery of uniquely personalized communications to customers across multiple channels and points of sale.
Feb 25, 2020 15:02
Sourav Ganguly face of Piramal Enterprises' Polycrol
MUMBAI: The consumer products division of Piramal Enterprises has announced its association with the former captain of the Indian cricket team Sourav Ganguly, as the brand ambassador for ‘Polycrol’, its antacid brand.
The Group's diversified portfolio includes presence in industries like healthcare, financial services, glass…
Feb 25, 2020 13:02
CWG 2022: Chandigarh to host archery, shooting c'ships
LONDON: The Commonwealth Games Federation has approved a plan for a Commonwealth Archery and Shooting Championships to be held in Chandigarh in January 2022.
It comes after neither sport was approved as an optional addition to the programme of the next Commonwealth Games, which is scheduled to take place from 27 July to 7…
Feb 24, 2020 18:02
PUMA's record run has big India play; COVID-19 hits impetus
HERZOGENAURACH: Shares and currencies across Asia slumped on Monday as the number of coronavirus infections rose sharply in South Korea, Italy and Iran, sending investors scurrying to safe havens such as gold.
Among the major sports facing brands recalibrating forecasts for 2020 is German sportswear major PUMA, which reported…
Feb 24, 2020 18:02
Goa to host Hero ISL 2019-20 final
MUMBAI: Football Sports Development Limited on Sunday declared Goa as the venue to host the final of Hero Indian Super League 2019-20.
The summit clash is scheduled at 7:30 pm on Saturday, 14 March.
“Goa deserves to host the Hero ISL final. There is no denying that Goa loves its football and we would like to bring the…
Feb 24, 2020 18:02
SportsTiger scores streaming rights for PSL
MUMBAI: SportsTiger, the multi-sports aggregator application from Indian fantasy sports platform MyTeam11, has acquired the digital live streaming rights of the Pakistan Super League (PSL) 2020 in India.
PSL, in its fifth edition, got underway on Thursday, and will culminate with the final which is scheduled for March 22.…