BENGALURU: ITC’s Sunfeast has announced a collaboration with Royal Challengers Bangalore, to engage with audiences during the Indian Premier League 2020. The brand will take forward its thought of #ALotCanHappenInside further in this tournament.
Fans will be able to relive the thrill of watching the match at a stadium, made virtually possible through filters which replicate the surroundings of a stadium and will be available on Sunfeast Dark Fantasy’s Facebook page.
Consumers can have fun with the filters by sharing their best at-home fun moments and tagging the brand. The best entries will get a chance to meet Royal Challenger Bangalore players through a virtual meet-and-greet. Exclusive goodies and Royal Challengers Bangalore merchandise will also be up for grabs.
Ali Harris Shere, chief operating officer, biscuits and cakes, ITC, said, “With this collaboration we seek to enable a heightened, in-home, interactive cricketing experience for the viewers. As we embark on this grand celebration of cricket with friends and family, we wish Royal Challengers Bangalore a successful season."
Sanjeev Churiwala, outgoing chairman, Royal Challengers Bangalore, said: “We are delighted to have Sunfeast on board as the 'Official Partner' of the Royal Challengers Bangalore. Sunfeast shares the same ethos as RCB in bringing happiness to fans and we look forward to this endeavour with one of the most reputed home-grown brands.”