LONDON: The ATP has announced a long-term extension to its partnership with Rolex. The new agreement begins in 2021 and will see Rolex continue as the Official Timekeeper of the ATP Tour as well as the Nitto ATP Finals in Turin, Italy. In addition, Rolex will also become the Official Timekeeper of the Next Gen ATP Finals in Milan, Italy.
Rolex has a long-standing relationship with tennis that goes back over 40 years, promoting precision, excellence and innovation, all hallmarks of men’s professional tennis. In addition to the Nitto ATP Finals and the Next Gen ATP Finals, the Swiss watch brand is also proud to be a partner of the four Grand Slam® tournaments, all nine ATP Masters 1000 tournaments, as well as the ATP Cup, and to count ATP stars among its Brand Testimonees including Roger Federer, Dominic Thiem, and Stefanos Tsitsipas.
“We are delighted to extend our successful long-term relationship with Rolex, an iconic brand with such a long tradition in sport,” said Massimo Calvelli, ATP CEO. “The partnership with the ATP extends back to 2005 when Rolex first became a valued partner at the season-ending finals and we highly value the commitment Rolex makes to our sport.”