CALGARY, Canada: The Canadian subsidiary of Balkrishna Industries Ltd (BKT Tires), the Indian multinational group and global player in the off-highway tire market, and OK Tire have been named as the official title sponsors of the BKT Tires & OK Tire World Men’s Curling Championship 2021, taking place in the Calgary hub in Alberta, Canada.
The championship, which runs from 2–11 April at the Markin MacPhail Centre at WinSport’s Canada Olympic Park in Calgary, Alberta, will see the first men’s teams qualify for the Beijing 2022 Olympic Winter Games.
World Curling Federation president, Kate Caithness, said: “We are delighted to have BKT Tires and OK Tire as the title sponsors for the World Men’s Curling Championship 2021, taking place in Calgary’s curling hub.
“Our sport has overcome a number of challenges over the last year and we are excited to see the elite men’s teams return to the ice where, together with the World Title, qualification for the Beijing 2022 Olympic Winter Games will also be at stake.”
Katherine Henderson, chief executive officer of Curling Canada, said: “Our partners have been truly supportive of our ambitions of staging our Season of Champions events in Calgary, and we couldn’t be more thankful, and I know curling fans are grateful as well.”
Alan Eskow, vice-president of BKT Tires Canada Inc, said: “Despite the current global situation, it is great that we can still bring the world together through sports, and especially curling. Good luck to all the countries involved for a safe, healthy and awesome World Championship.”
Jim Caldwell, president and CEO, OK Tire, said: “As a proud Canadian company, the team at OK Tire shares Canadians’ passion for the game of curling, and cherishes the unifying power the sport has in bringing communities together.”