PARIS: The EuroHockey League (EHL) have appointed Rahusen Consultants as their commercial agents with immediate effect.
They are charged with the task of developing new partnerships to join long standing supporters ABN AMRO in the pan-european league that is now into its tenth season.
EHL Chairman, Hans Erik Tuijt commented: “I am delighted that we have the Rahusen Consultancy on board at this important time for the league and the sport. Hockey throughout Europe is incredibly strong and the world’s top players are eager to play in this exciting competition. Of equal importance is the fact that the world wants to watch the action too and through our celebrated television coverage and streaming this is entirely possible making for talking points in Mumbai as well as Madrid.”
European Hockey Federation president and EHL board member Marijke Fleuren added: "We have gone with an agency that we believe will give their full energy to this important sporting property. Hockey may be a niche market but it is a growing and sophisticated one with an audience who are well educated, have above average disposable income and are media and brand savvy."
Arjen Rahusen is the experienced owner of Rahusen Consultancy who are based in the Netherlands. Arjen has a wealth of experience in sports marketing and is well known for creating events that have worked for sport and the commercial partners including Heineken, Rabobank, Delta Lloyd and Shell.
Arjen has been joined by Nick Irvine who will work primarily, but not exclusively, on UK leads. Nick has a background in Marketing and PR and is a freelance broadcaster and journalist specialising in international hockey. For several years he was also responsible for servicing sponsorships for English hockey’s national governing body.