GEE in t'cast deal for ICC events

DUBAI: Teleport operator Global Eagle Entertainment Inc. (GEE) has entered into an agreement with the International Cricket Council (ICC) to offer telecasts of major events to commercial flights and cruise ships through its global VSAT networks. 

The ICC has granted GEE worldwide rights to provide 1,140 hours of  live cricket programming over a four-year period, from 2016-2019. The 2017 Champions Trophy and 2019 Cricket World Cup are among the 172 important events to be offered.  

Jim Griffiths, senior vice president, content distribution and purchasing, of GEE said, “Cricket is a leading global sport, and the ICC broadcasts will be well received by devoted fans and newcomers alike. We are particularly excited that one of the world’s most viewed events, the Cricket World Cup, is among the broadcasts.” 

Campbell Jamieson, ICC general manager, Commercial added, “A key component of the ICC strategy is to create an environment where cricket is exciting to play and watch, while improving the quality and reach of the international game. Our partnership with GEE enables us to expand our live broadcast reach to include airline and maritime audiences across the globe which is an exciting opportunity." 

The announcement adds to GEE’s growing portfolio of sporting events agreements. Last year, the company signed separate global distribution contracts with Lagardère Sports and Premiership Rugby to broadcast telecasts of their popular sporting events.