NEW YORK: Lagardère Sports has won the rights to market the Confederation of North, Central America and Caribbean Association Football's (CONCACAF) media rights for all international territories.
The selection was made following a bidding process managed by Evolution Media Capital on behalf of CONCACAF. The package of rights for which Lagardère Sports will be responsible for includes the flagship CONCACAF Gold Cup tournaments in 2017 and 2019, competitions which determine the regional champion of North America, Central America and the Caribbean.
“As we continue to expand the international broadcast reach of our tournaments to meet growing demand internationally, we are happy to embark on this partnership with Lagardère Sports,” said CONCACAF general secretary Philippe Moggio. “This is an exciting time for CONCACAF and international football viewers around the world.”
“Our partnership will draw on all our experience in football and in media rights sales to assist CONCACAF’s global prominence and strategic evolution,” said Stefan Felsing, Lagardère Sports executive vice president – Media Sales and Acquisitions.
The appointment takes effect immediately. Further terms of the deal were not disclosed.
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