Qatar Airways adds 'sister' club PSG to football sponsorship roster

Qatar Airways PSG combo logo

DOHA, Qatar: Qatar Airways is the new Premium Partner and Official Airline Partner of heavyweight French football club Paris Saint-Germain (owned by Qatar's sovereign fund Qatar Sports Investments), for the next three seasons.

Paris Saint-Germain joins a group of top global football clubs supported by Qatar's national carrier, including Bundesliga giants Bayern Munich, Italy’s AS Roma and Boca Juniors in Argentina.

Qatar Airways senior vice-president Marketing and Corporate Communications, Ms Salam Al Shawa, said: “We are thrilled to welcome the famous French club to our extensive sport sponsorship portfolio, and look forward to having them on board. In Paris Saint-Germain we have found a partner that shares our passion for innovation and we will work together to develop many exciting activities to engage with supporters and our global audience.”

PSG chief partnerships officer, Marc Armstrong, added: “We are delighted to welcome Qatar Airways into the Paris Saint-Germain family as the Official Airline Partner of the club. This is another example of our strong desire to develop innovative partnerships with leading global brands and Qatar Airways is a natural choice for us as it shares our commitment to creating powerful connections with fans all over the world.”

The partnership will also see Qatar Airways become Official Partner of the Paris Saint-Germain handball and women’s football teams until 2022.

Qatar Airways has developed a wide range of global sports sponsorships, supporting top-level sporting events and some of the world’s biggest football clubs. As official FIFA partner, Qatar Airways recently sponsored the FIFA Club World Cup Qatar 2019 and will sponsor the FIFA Club World Cup 2020 edition ahead of the FIFA World Cup Qatar 2022. Qatar Airways is also partner of CONMEBOL, the governing body for football in South America.