#WeRaceAsOne: F1 to sell chequered flag squares for charity

LONDON: Formula 1 has unfurled a novel way to raise money for charity, with squares on the race-ending chequered flag set to be available for purchase by fans throughout the 2020 season, beginning at the Austrian Grand Prix on July 5.

In support of the #WeRaceAsOne initiative, launched earlier this week by Formula 1 with the goal of tackling the largest issues facing the sport, including inequality and the challenge posed by COVID-19, fans will be able to purchase one of 56 squares on the chequered flag at each race, with their name printed in their own individual square – while the other 24 squares will be allotted to the promoter of each race to pass on to their own fans and guests.

Once the race is over, fans will then receive their square mounted and framed, along with an image of the flag in action and a hologram to guarantee authenticity.