Baseline to represent women’s football goalkeeper Aditi Chauhan

MUMBAI: Baseline Ventures has signed an exclusive multi-year deal with the Indian women’s football team goalkeeper, Aditi Chauhan, to manage all her commercial interests.

Aditi Chauhan
Aditi Chauhan

Chauhan is the first footballer added to the Baseline roster, which also boasts of athletes like PV Sindhu, Smriti Mandhana, Bhuvneshwar Kumar, Prithvi Shaw and Pankaj Advani, among others.

Chauhan was the first Indian footballer to play a competitive game in England when she represented the West Ham Ladies team in August 2015, while completing her Masters in Sports Management from the Loughborough University.

Before moving to England, Chauhan had earned her first senior national team cap at age 20. Since then she has been a mainstay of the Indian women’s team and is the number 1 goalkeeper. Using her sports marketing and footballing experience in 2018, Aditi, along with her mother, started a football academy - She Kicks Football Academy by Aditi Chauhan - for women in New Delhi, and has now expanded her operations to Gurgaon as well.

“Having studied sports management in the UK, I see Baseline Ventures as one of the best run sports marketing companies in the country and I am excited to be exclusively represented by them. I look forward to a fruitful partnership with them,” Chauhan said.

“Aditi is an exceptional footballer and human being. Athletes usually retire and give back to their sport but Aditi has already started nurturing the next generation of talent. We are delighted to welcome Aditi to the ever-growing Baseline family,” said Tuhin Mishra, MD, Baseline Ventures.

Baseline also represents Nikhat Zareen, Joshna Chinappa, Jemimah Rodrigues, Deepika Kumari, Shafali Verma, Radha Yadav, Saurav Ghosal, Sardar Singh, Saurabh Chaudhry, Sanju Samson, Amit Panghal and others.