MUMBAI: Amazon-owned video game livestreaming platform Twitch has further extended its reach beyond the gaming space with the addition of a traditional sports category. 

Kicking off its new vertical, Twitch announced a collaboration with four big league European football clubs: Real Madrid, Arsenal, Juventus, and Paris Saint-Germain. 
The clubs will produce exclusive content on Twitch. 

Apr 30, 2020 18:04
NEW YORK: The National Football League (NFL) and Amazon have reached a multi-year agreement to renew their exclusive partnership to deliver a live digital stream of "Thursday Night Football Presented by Bud Light Platinum" to a global audience across hundreds of compatible devices.
Jan 29, 2020 19:01
MADRID: The official Real Madrid "Skill" is now available on Alexa. The LaLiga club has launched the Amazon virtual voice service with the e-commerce giant. Users will be able to ask Alexa about all the latest club news, with the service directing fans to the content on the official website.
Nov 12, 2019 14:11
SAN FRANCISCO: Amazon founder and CEO Jeff Bezos is reportedly planning to own a National Football League (NFL) team and is currently in talks with several current owners.  According to CBS Sports, Bezos “has spent considerable time around owners, including Washington Redskins’s Dan Snyder, and is in the process of moving to Washington”.
Aug 30, 2019 17:08
NEW YORK: The Walt Disney Company Thursday announced that it has sold its equity interest in the YES (Yankees Entertainment and Sports) Network to Yankee Global Enterprises, with strategic partners Sinclair Broadcast Group (SBG), and Amazon.
Aug 07, 2019 17:08
NEW YORK: USA Basketball and the National Basketball Association (NBA) announced Tuesday a streaming partnership with Amazon-owned video platform Twitch, making it the exclusive live streaming partner of USA Basketball.  Beginning this summer, Twitch will stream all USA Men’s National Team exhibition games to fans globally.
Jul 13, 2019 15:07
MUMBAI: US-based e-commerce giant Amazon has made an equity investment of Rs 510 million in QDigi, an after-sales support company for electronic products.
Nov 20, 2018 14:11
MADRID: Real Betis will be much closer to its thousands of fans in Europe as it has become the first club in Spain and second in the world after Serie A’s Napoli to launch its own line of stores on Amazon in Spain, Italy, France, Germany and the United Kingdom.
Sep 11, 2018 17:09
TAMPA, Fla.: Ironman, a Wanda Sports Holdings company, has announced e-commerce giant Amazon as title sponsor of the 2018 Ironman World Championship and Official Sports Nutrition Retailer of the iconic triathlon event that will take place on Saturday, October 13 in Kailua-Kona, Hawai`i. 
Jul 20, 2018 16:07
LONDON: Serie A club SSC Napoli has made history by being the first football team in the world to have an exclusive store selling their kit and merchandise on Amazon, the world’s largest e-commerce platform.
Jun 30, 2018 15:06
SEATTLE: Amazon announced on Friday that its subsidiary, Amazon Web Services (AWS), has signed an agreement with Formula 1, which will ensure that the latter will move a major chunk of its infrastructure to Amazon’s premises.