Augmented Reality

NEW YORK: Niantic, the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) have launched NBA All-World, a free-to-play officially licensed geolocation augmented reality basketball game where players can find, challenge, and compete against today’s NBA ballers in their neighborhoods, then recruit them to their team before proving themselves on the court.  

NBA All-World extends the world of basketball into new augmented reality territory and is free to play globally on the App Store and Google Play.

Aug 24, 2022 14:08
MotoGP is launching a new AR lens on Snapchat to give fans a new, immersive way to engage, while the 2022 Championship is in full swing.  This new activation gives them a chance to show their creative flair, designing their own helmet.
Dec 11, 2020 19:12
MUMBAI: Tech Mahindra Ltd and fan engagement platform Fanisko have partnered to leverage new-age technologies to present new business models of monetisation for sports organisations globally.
Nov 25, 2020 18:11
NEW DELHI: As the biggest cricketing nations, India and Australia, are set to enthrall cricket fans across the globe, Facebook and Instagram on Wednesday have launched an Augmented Reality (AR) effect featuring Indian cricket team skipper Virat Kohli.
Oct 08, 2020 16:10
MUMBAI: Photo-messaging app Snapchat has partnered with five IPL teams - Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Kings XI Punjab, and Chennai Super Kings - to create augmented reality experiences and share exclusive behind-the-scenes updates of the teams. 
Oct 06, 2020 19:10
MADRID: Valencia CF has reached a two-year partnership agreement with Imagine AR Inc, an augmented reality company that enables sports teams, businesses and enterprises to instantly create their own AR mobile campaigns.  This agreement makes Valencia CF the first LaLiga club to incorporate AR for fan activation and engagement. 
Feb 22, 2019 13:02
NEW YORK: Amdocs, a USA software and services provider, has claimed in its new research that 63% of network operators across 31 countries of the world, plan to offer augmented and virtual reality services over 5G in support of sports events, bringing fans closer to the action whether in the stadium or at home.
Jun 20, 2018 18:06
MUMBAI: Deepening its digital engagement with fans for the ongoing 2018 FIFA World Cup Russia, host broadcaster Sony Pictures Networks India (SPN) has introduced an integration with Facebook AR (Augmented Reality) studio, adding it to the "screen experience" enabled through its OTT platform SonyLIV.