COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jul 20, 2020 16:07
NEW DELHI: Twenty First Century Media, a full service sports marketing and management company for over three decades, has launched a full service esports marketing division – TCM eSports.
Jun 17, 2020 21:06
LONDON: YouGov has moved decisively to grow its esports and gaming business with the appointment of one of the sector’s most-respected experts, Nicole Pike.
May 26, 2020 18:05
MADRID: MotoGP promoter Dorna Sports Tuesday announced a new three-year partnership with CKH Innovations Opportunities Development (CKH IOD), a unit of CK Hutchison Group Telecom Holdings.  The agreement sees two of the leading 3 Group brand companies – 3 Austria and WINDTRE – become partners of the MotoGP eSport Championship from 2020 to 2022 – with the potential for other 3 Group companies to follow.
Apr 23, 2020 16:04
MADRID: After the success of MotoGP’s first ever Virtual Race, a second event was announced and Virtual Race 2 was broadcast on Sunday the 12th of April.
Apr 16, 2020 18:04
MUNICH: The BMW brand is currently engaged in a major expansion of its involvement in the world of computer, online and simulation games (esports), a field that’s been continuously growing in popularity, especially among the next-generation target group. 
Mar 31, 2020 17:03
MUMBAI: Fnatic presents #GamingForGood, a PUBG MOBILE charity tournament for and by the Indian gaming and esports community.  This is an initiative to raise funds to help some of those affected due to the currently ongoing COVID-19 pandemic. The tournament is being organized by Fnatic with support from endemic and non-endemic partners.
Feb 03, 2020 18:02
LONDON: Wales and Real Madrid winger Gareth Bale has launched a new esports organisation called Ellevens Esports. The venture is co-owned with 38 Entertainment Group, co-founded by entrepreneur Jonathan Kark and former South African footballer Larry Cohen.
Dec 19, 2019 16:12
LYONN: UEFA is inviting proposals for the 2021-24 cycle covering a number of categories in the video games sector, including the official simulation game and eSports event, for its club competitions. 
Dec 14, 2019 16:12
THE EUROPEAN TOUR, in partnership with esports specialists DreamHack and Topgolf Entertainment Group, has launched golf’s first esports series, the European eTour. Starting at the Abu Dhabi HSBC Championship presented by EGA in January, the inaugural season-long eTour will feature six esports contests held at European Tour tournaments around the world.
Nov 13, 2019 16:11
NEW YORK: With esports revenues and viewership mounting, industry insiders believe the market is poised for continued growth as investors increasingly jump in, revenue sources evolve and technology rapidly advances. That’s according to the second annual Esports Survey of more than 200 executives conducted by law firm Foley & Lardner LLP and The Esports Observer.