fan engagement

NEW DELHI: As the much-anticipated Indian Premier League auction took place in Chennai on Thursday, IPL franchise Delhi Capitals continued with last season’s efforts to involve fans directly, via an array of engagement initiatives.

In the build-up to the auction, community polls were hosted on social media and in-person vox populi was conducted with fans at different locations in the city to get their opinion on preferred picks for the auction. The team’s official fan club, the DC Toli, also shared a customised digital filter to enable fans to send in digital vox populi.

Jan 21, 2021 16:01
MUMBAI: Former Australian cricketer captain Steve Smith has announced a new partnership with fan engagement and wellness company Stepathlon, to launch ‘Race for Australia with Smudge’.
Jan 21, 2021 12:01
MUMBAI: LaLiga is back to engage and interact with the citizens/football fans in the city of Mumbai. LaLiga, along with its global partners Puma and BKT and Indian subcontinent broadcaster Facebook, would be installing a specially designed interactive face mask dispensing machine at the popular Bandra Bandstand location. 
Nov 12, 2020 17:11
MUMBAI: Indian Premier League 2020 marked the return of cricket after the hiatus since March 2020. Despite the in-stadium attendance and activity restrictions, due to the pandemic, IPL 2020 has already broken its viewership records and has seen a 28% increase as compared to IPL 2019 in viewership. 
Sep 21, 2020 17:09
NEW DELHI: With the Indian Premier League having kicked off this weekend, Delhi Capitals has announced an array of virtual fan engagement initiatives for its official fan club - the DC Toli, which went live with their opening game against Kings XI Punjab on Sunday. 
Sep 17, 2020 19:09
MUMBAI: Indian Premier League title defenders Mumbai Indians Thursday launched an array of virtual fan engagement innovations to share with its "MI Paltan" (fan army).   After launching its season’s theme campaign earlier this week, calling fans for responsible celebrations, the franchise has now unveiled a slew of digital initiatives just ahead of their IPL 2020 season opener on 19th September.  
Jun 10, 2020 19:06
PONTE VEDRA BEACH, Fla.: To mark the PGA Tour’s return to competition at the Charles Schwab Challenge, June 11-14 at Colonial Country Club in Ft. Worth, Texas, the Tour and Twitter Tuesday announced a global live content execution that will be a first-of-its kind for the social media platform.
May 29, 2020 19:05
KUALA LUMPUR: The International Hockey Federation (FIH) has signed a ten year agreement with content and multi-screen video company NAGRA to deliver a "ground-breaking fan engagement service".  The announcement brings to an end FIH's five-year deal with live streaming services company MyCujoo. 
Feb 13, 2020 17:02
BARCELONA: FC Barcelona has signed a new global partnership agreement with world leading blockchain-based fan engagement platform for sports & entertainment Chiliz. 
Sep 18, 2019 16:09
KOCHI: Kerala Blasters FC, followed by the launch of KBFC Tribes, a unique fan engagement platform designed especially for the supporters, has invited fans to design the team’s mascot for season 6 of the Indian Super League (ISL).
Jun 13, 2019 15:06
HANGZHOU, China: UEFA has announced a new partnership with Chinese payment and lifestyle platform Alipay which has the stated aim of "reinventing fan engagement experiences and bringing Chinese fans of European national team football even closer to the action than ever before".