MUMBAI: "Star Sports has made a sincere effort in turnaround of Indian football with Participation (to build culture), Incentivization (to build career), and Commercialization model (to drive in viewership) which are the three building blocks to development." Delivering a keynote address at the Star Sports India Football Forum 2017, Gayatri Yadav, president Consumer Strategy and Innovations, Star India, noted that there are many stories in the rural areas of the country which proves that there are many heroes in India which needs to be highlighted.
