Infront

IBSF signs long-term strategic partnership with IMG

SportzPower Team
Jul 07, 2021 20:07

LONDON: The International Bobsleigh & Skeleton Federation (IBSF) has signed a long-term strategic partnership agreement with IMG to work alongside the organisation on multiple aspects of their business from 2022-2030.

The IBSF and IMG will work jointly on marketing the media and sponsorship rights following the federation’s decision to manage their commercial business in-house. IMG will also provide support and expertise across other areas such as licensing, production, digital, streaming, hospitality and data analytics.

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