Aug 03, 2020 17:08
NEW DELHI: In a move that looks meant more for public consumption rather than real conviction, the Confederation of All India Traders (CAIT) - India’s apex trader body - has opposed the decision taken by the Board of Control for Cricket in India (BCCI) to retain Chinese firm Vivo as title sponsor of the Indian Premier League (IPL).
Jun 30, 2020 19:06
NEW DELHI: Kings XI Punjab co-owner Ness Wadia on Tuesday called for a gradual end to Chinese sponsorship in the Indian Premier League, amid escalating tensions between the two countries owing to the violent clash in eastern Ladakh earlier this month.
Jun 24, 2020 20:06
MUMBAI: After shooting from the lip in the midst of national outrage over the death of Indian soldiers following aggression by the Chinese military, the mandarins at the BCCI are now at sixes and sevens on how to extricate the Indian cricket board from its own pronouncements.
Jun 22, 2020 20:06
NEW DELHI: No date has been finalised for the meeting of Indian Premier League's (IPL) governing council, sources within the Board of Control for Cricket in India (BCCI) told ANI on Monday. The IPL's governing council is slated to hold a meeting this week in order to review various sponsorship deals following the death of 20 Indian soldiers in a violent clash last week with Chinese troops in eastern Ladakh.
Jun 19, 2020 20:06
MUMBAI: The Board of Control for Cricket in India has no intention to review the title partner rights that Chinese smartphone brand Vivo holds for the Indian Premier League (IPL), BCCI treasurer Arun Dhumal said on Friday. But the BCCI will not hesitate to terminate the contract in the event the government directs the Indian cricket board to do so, Dhumal told Indian Express.
Jun 18, 2020 21:06
NEW DELHI: Even as the odds that the Indian Premier League will have its run this year itself in the slot that might be vacated IF the Men's T20 World Cup Australia gets taken off the calendar, comes a fresh financial challenge.
Feb 20, 2020 18:02
MUMBAI: Premium Chinese handset maker iQOO, which recently announced its entry into India, on Wednesday roped in cricketer Virat Kohli as its as its brand ambassador. According to the company, Kohli will be seen in an integrated campaign, the first leg (teaser phase) of which is already live on the brand's social media handles/ channels and ecommerce platform Flipkart. 
May 03, 2019 17:05
MUMBAI: The cricket fever in India is at its peak with the Indian Premier League 2019 approaching its finale. The number of people watching the series is consistent since the season started, and so is the heavy advertising by brands. Ahead of the finals, YouGov asked respondents on a week-on-week basis, who according to them will win IPL 2019 and which brands to they recall advertising the most in this season.
Aug 21, 2018 14:08
MUMBAI: Chinese smartphone brand Vivo, title sponsor of the Indian Premier League and Pro Kabaddi League, has awarded its media mandate to GroupM's media agency MediaCom.  As agency of record (AoR) for Vivo in India, MediaCom will be responsible for media strategy, planning, buying and implementation for all mass media. 
Jul 11, 2018 12:07
ZURICH: The FIFA World Cup in Russia has been much followed and talked about on social media platforms. However, it seems to have struck the perfect sponsorship deal with Chinese smartphone company, VIVO as its global fan engagement campaign named #FIFAStadiumDJ has been the seventh most retweeted tweet on Twitter during the marquee tournament.