KOLKATA: The Indian Football Association (IFA), governing body of the Beautiful Game in West Bengal, on Thursday announced outdoor advertising firm Accord Sports VDK as their new commercial partner.
As per the terms of the four-year deal, IFA will get Rs 140 million from the company, which hold the commercial rights for all tournaments under the IFA, including the IFA Shield, Calcutta Football League Premier Division, Trades Cup (first division qualifying), Women’s League and Nursery League.