sponsorship revenues

NEW YORK: The National Basketball Association made a record $1.46 billion in sponsorship revenue in its 2020-21 regular season, up 6% year-on-year, according to sports partnerships consultancy firm IEG.

“NBA sponsorship revenue is close to reaching the heights of the preeminent National Football League that had total sponsorship revenue US$1.62 billion last season,” said Peter Laatz, global managing director of IEG. “The star power, number of games, variety of sponsorable assets and global popularity of the NBA all contribute to the league’s continued growth.”

Apr 13, 2021 21:04
NEW DELHI: JSW and GMR co-owned Delhi Capitals, which earlier announced that it had secured its highest ever sponsorship revenue owing to a record 25 partners, has pulled in Rs 650 million for the ongoing season, the IPL franchise's interim CEO has confirmed.
Sep 23, 2020 17:09
NEW DELHI: Indian Premier League franchise Delhi Capitals announced Wednesday that the team has already matched its 2019 revenues, owing to numerous new and existing sponsorship deals. Delhi Capitals is the second IPL team after Reliance-owned Mumbai Indians to officially declare that it has matched its 2019 sponsorship revenue count.