BENGALURU: Sports brand PUMA has officially signed renowned fitness icon Milind Soman as its Running Ambassador, marking his first-ever partnership with a performance wear brand.
Advertising
Feb 27, 2024 19:02
REDWOOD CITY, Calif.: Moloco, a leader in operational machine learning (ML) and advertising technology, has announced a strategic partnership with Viacom18 and JioCinema in India.
As part of this multi-year partnership, Moloco is using its machine learning and ad serving capabilities to build a monetization solution for Viacom18/JioCinema, and it began with the Tata Indian Premier League last year.
Feb 26, 2024 19:02
BENGALURU: Ahead of the WPL’s second season, franchises are busy preparing, both on and off the field. In this regard, the UP Warriorz, who are owned by Capri Sports, have announced the Katrina Kaif-driven Kay Beauty as lead partner and EaseMyTrip and CarLelo as principal partners.
Feb 26, 2024 19:02
CHENNAI: India Yamaha Motor Pvt. Ltd. (IYM) Monday announced that it is now the official sponsor of the Monster Energy Yamaha MotoGP team for the 2024 season.
Building upon the success of the first-ever MotoGP Bharat in 2023, IYM is proud to deepen its connection with the MotoGP.
Feb 23, 2024 20:02
HARMAN, a wholly owned subsidiary of Samsung Electronics Co., Ltd. Friday announced its partnership with Delhi Capitals, one of the key teams participating in the upcoming Women's Premier League (WPL) 2024, through its popular audio brand JBL.
Feb 23, 2024 20:02
MUMBAI: GreenCell Mobility's NueGo, a premier intercity electric AC bus service, Friday announced its latest collaboration as associate partner with the Haryana Steelers Pro Kabaddi team.
Feb 23, 2024 20:02
Bengaluru, 23 February 2024: UP Warriorz are pleased to announce their partnership with POND’S Sun Miracle Sunscreen as their official sunscreen partners ahead of the upcoming season of the Women’s Premier League 2024. The Capri Sports-owned side will take on Royal Challengers Bangalore in their first match of the season on Saturday, February 24.
Feb 23, 2024 20:02
NEW DELHI: Gadget accessory & consumer electronics brand UBON has extended its sponsorship with Rajasthan Royals for the upcoming IPL season.
The team, which is led by Sanju Samson, will proudly wear UBON's logo on their helmet and cap throughout the tournament. UBON is the official audio partner of the Rajasthan Royals.
Feb 23, 2024 18:02
The Board of Control for Cricket in India (BCCI) has reportedly sold four sponsorship slots for the Indian Premier League (IPL) for a combined amount of Rs 1,485 crore.
Per Economic Times, the four companies that bagged the slots are My11Circle, Angel One, Ceat (all for five years) and Rupay (for three years).
The bids were reportedly submitted to the BCCI on Wednesday.
Feb 20, 2024 17:02
MUMBAI: NueGo, India’s leading intercity electric AC bus service from GreenCell Mobility, Tuesday announced its latest collaboration with Delhi Capitals for the upcoming Women's Premier League, set to commence on February 23rd.
Feb 15, 2024 17:02
NEW YORK: A 2024 Super Bowl advertising study from behavioral research company Veylinx has determined whether Super Bowl commercials boost consumer demand for the products advertised.
The results show that 2024 Super Bowl advertising fueled a 16.4% increase in overall product demand among viewers, with Doritos Dinamita, Michelob Ultra and e.l.f. Halo Glow Liquid Filter outperforming the other brands tested.