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Ahead of the start of 17th edition of the Indian Premier League, host broadcaster Star Sports has onboarded 15 sponsors and counting for world cricket's biggest annual jamboree. 

IPL digital streaming rights holder JioCinema had Thursday reported a record number of 18 sponsors and over 250 advertisers for the upcoming season. 

Nov 06, 2023 17:11
MUMBAI: TAM Sports has released the TAM Sports-ICC Cricket WC 2023 Advertising Update, based on ICC CW’19 and ICC CW’23. The report is based on the first 31 matches of ICC CW’23 and for all the channels on which matches are telecast. Count of channels during ICC World Cup'23 were 16.        
Nov 03, 2023 03:11
GURUGRAM: NODWIN Gaming has partnered with Intel, Monster, Hyundai, TVS Raider, Opraahfx, BenQ, and ACT for the 4th edition of the gaming and esports media company's digital festival, DreamHack. The three-day celebration of gaming and pop culture, packed with action, cutting-edge technology, and esports marvels kicks off Friday in the city of Nizams, Hyderabad, for a second consecutive year.
Oct 31, 2023 20:10
NEW YORK: The National Basketball Association and Kim Kardashian's Skims brand have struck a multiyear deal that will make Skims the official underwear partner of the NBA, the Women’s National Basketball Association (WNBA) and USA Basketball.
Oct 30, 2023 18:10
MUMBAI: TAM Sports has released the TAM Sports-ICC Cricket WC 2023 Advertising Update, based on ICC CW’19 and ICC CW’23. The report is based on the first 23 matches of ICC CW’23 and for all the channels on which matches are telecast. Count of channels during ICC World Cup'23 were 16.        
Oct 25, 2023 18:10
MUMBAI: TAM Sports has released the TAM Sports-ICC Cricket WC 2023 Advertising Update, based on ICC CW’19 and ICC CW’23. The report is based on the first 15 matches of ICC CW’23 and for all the channels on which matches are telecast. Count of channels during ICC World Cup'23 were 16.        
Oct 25, 2023 17:10
MUMBAI: Betting big on India’s digital growth, especially among Gen Z and young adults, Sunil Chhetri, captain of the Indian football has teamed up with a new audio brand ACwO. 
Oct 18, 2023 09:10
WPP has announced the merger of Wunderman Thompson and VMLY&R. The combined entity will be known as VML and will be the industry’s largest creative company.
Oct 17, 2023 16:10
BENGALURU: The India office of American Pistachios Growers (APG) has announced badminton star PV Sindhu as the brand ambassador for California-grown American pistachios in India for the 2023-24 season.
Oct 16, 2023 18:10
KOCHI: Kalliyath TMT has signed to continue being the Associate Sponsor of Kerala Blasters FC in the tenth season of the Indian Super League. This marks the record-making fifth year of the brand's partnership with the team. 
Oct 13, 2023 18:10
Sportswear brand Reebok Thursday announced longtime brand partner and legendary hall-of-famer Shaquille O’Neal as the president of Reebok Basketball.  The appointment of the newly created position comes on the heels of Reebok’s announcement made earlier this month regarding its long-term strategy to re-emerge into team sport and focus on the brand’s global commitment to performance basketball.