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Agilitas acquires exclusive rights for Lotto brand in India, Oz, SA

SportzPower Team

Apr 19, 2024 20:04

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Indian sports and athleisure company Agilitas Sports has acquired exclusive licensing rights to design, manufacture, and distribute Italian shoe brand Lotto in India, Australia, and soon South Africa for a period of 40 years for an undisclosed fee.

Agilitas Sports, which acquired the rights from WHP Global, is co-founded by former PUMA India and South-East Asia managing director Abhishek Ganguly.

May 03, 2022 17:05

PLAZAMEDIA implements hybrid campaign with AlphaTauri

ISMANING, Germany: AlphaTauri, Red Bull’s premium fashion brand, has launched a campaign using hybrid production for the first time, in which virtual and real elements merge to create a striking visual experience. The campaign was realized in PLAZAMEDIA’s mixed reality studio in Ismaning near Munich.

May 03, 2022 17:05

VW chief confirms Porsche, Audi to enter Formula 1

BERLIN: German luxury car brands Audi and Porsche will be entering Formula 1, after convincing the board of parent company Volkswagen that the move will bring in more money than it will cost, VW chief executive Herbert Diess said on Monday.

May 03, 2022 16:05

39 games of IPL 15: 39% ad volumes from Top 5 categories

MUMBAI: TAM Sports has released its fifth update of the TAM AdEx Sports - IPL 15 Advertising Report, which has analysed data from the first 39 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.

May 02, 2022 19:05

1 in 2 girls quitting sport due to periods: PUMA global survey

HERZOGENAURACH, Germany: It may be a marketing exercise at its core but the data points unearthed are certainly revealing. As part of the launch of their new leak-proof underwear collection, global sports company PUMA and leak-proof apparel company Modibodi have commissioned a global survey that investigated the reason girls are leaving sport; shining a light on the numbers that really matter.

May 02, 2022 17:05

New Britannia Bourbon campaign features 3 India U19 cricketers

MUMBAI: Britannia Bourbon has released its new campaign bringing on board three of India’s U19 cricketers – captain Yash Dhull, opener Harnoor Singh, and all rounder Raj Bawa.

Apr 29, 2022 19:04

Chemin Esports scores Mountain Dew as beverage partner

NEW DELHI: Following the recent collaboration with Rooter, esports organizations Chemin Esports has announced a new collaboration with Mountain Dew which comes on board as the official beverage partner. Mountain Dew has a significant interest in esports with its extremely popular Dew Arena.

Apr 27, 2022 07:04

Forbes values Mumbai Indians at $1.3bn, highest among IPL teams

MUMBAI: The most valuable franchise in the Indian Premier League is the Reliance-owned Mumbai Indians, with a valuation of $1.3 billion, followed by Chennai Super Kings at $1.15 billion, a Forbes report published Tuesday avers.

Apr 26, 2022 22:04

TVS Racing Team inks title partner deal with PETRONAS

CHENNAI: TVS Motor Company and PETRONAS have announced an alliance that sees the Malaysian engine oil giant become the title partner of TVS Racing, the Indian two-wheeler major's factory racing team.

Apr 26, 2022 21:04

SPNI has a new name - Culver Max Entertainment Pvt Ltd

MUMBAI: Sony Pictures Networks India Private Limited (SPNI), the Indian indirect wholly owned subsidiary of Sony Group Corporation, has quietly instituted a corporate name change. SPNI's official company name has been changed to Culver Max Entertainment Private Limited with effect from 20th April. Other than this change of name, absolutely nothing changes as far as the Sony Network brand identity is concerned.

Apr 26, 2022 18:04

Ninety One Cycles announces launch of KTM’s Chicago Disc 271

MUMBAI: Active lifestyle brand Ninety One Cycles Monday launched KTM’s brand new offering in India, the Chicago Disc 271. Ninety One Cycles has an exclusive partnership with KTM bicycles in India. Ninety One and KTM share a common vision of bringing in a revolution in one of India’s oldest mobility mediums – cycles, following an engineering-led, consumer-centric, disruptive approach.

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