Channel News

The 17th edition of the TATA Indian Premier League opened to blockbuster viewership numbers, with 16.8 crore (168 million) unique viewers tuning in to watch the season’s first game between Chennai Super Kings and Royal Challengers Bengaluru on March 22, Disney Star, the tournament’s official broadcaster stated on Thursday.

The broadcaster further asserted that a composite watch-time of 12.76 billion minutes represents the highest ever for the opening day of any IPL season. Watch-time minutes are a compilation of the time spent by each viewer in watching the game.

Mar 20, 2024 18:03
Angel One on Wednesday confirmed a five-year partnership with the Indian Premier League (IPL) as an associate partner in the financial services category from 2024 to 2028.  It had been reported in the third week of February that the BCCI had sold three associate partnership slots on offer to Angel One, My11Circle and RuPay.
Mar 20, 2024 18:03
One year after Patrick Mahomes and Kirk Cousins headlined the "Quarterback" docuseries, Netflix has unveiled its next big NFL venture: "Receiver," an encore show starring Justin Jefferson, Davante Adams and other big-name pass catchers.
Mar 19, 2024 20:03
MUMBAI: JioCinema Tuesday unveiled new additions to their their expert panel for the 2024 TATA Indian Premier League.  India’s favourite sporting carnival will be brought to fans and viewers on JioCinema for free in 12 languages - English, Hindi, Marathi, Gujarati, Bhojpuri, Punjabi, Bengali, Tamil, Telugu, Malayalam, and Kannada, with Haryanvi making its debut.
Mar 19, 2024 20:03
MUMBAI: The sports business in India stood at Rs 15,766 crore ($1.9 billion approx) in 2023. Tellingly, cricket’s (read Indian Premier League in particular) share of this is 87 per cent, up from 85 per cent in 2022. All other other sports, including football, kabaddi, hockey, badminton, to name some prominent ones, account for the remaining 13 per cent.
Mar 19, 2024 20:03
MUMBAI: Seattle Orcas, the flagship Major League Cricket (MLC) franchise representing the Pacific Northwest, has onboarded Sportz Interactive (SI) as its digital agency.  This represents SI's first collaboration with a MLC team.
Mar 18, 2024 20:03
MUMBAI: JioCinema, official streaming platform for the TATA IPL 2024, has announced the first ever set of brands that will feature on its newly launched advertiser innovation, JioCinema Brand Spotlight. 
Mar 18, 2024 20:03
NEW DELHI: Ocean Sharma, a prominent caster of the country’s esports industry, has been appointed as the national presenter for the upcoming season of the Indian Premier League (IPL) 2024 by Star Sports.  Ocean becomes the first Indian esports caster to be onboarded as a presenter for the world's premier franchise cricket league.
Mar 18, 2024 20:03
PORTO, Portugal: Football superstar Cristiano Ronaldo has announced the upcoming launch of "all-in-one" wellness app Erakulis, of which he is also the founder.  
Mar 15, 2024 21:03
Star India has initiated arbitration proceedings against Zee Entertainment Enterprises Ltd for the media major's recent decision to pull back on its $1.4 billion TV rights sub-licensing agreement for International Cricket Council (ICC) tournaments for the 2024-27 period. Star India has asked company to pay damages for non-compliance.
Mar 15, 2024 20:03
Global sports marketing agency Two Circles has acquired Let It Fly Media, a US-based video production and content shop. The move enhances Two Circles’ global capabilities, supported by Let It Fly Media’s expertise in creating high-quality, impactful sports marketing content. As part of this acquisition, Let It Fly Media will now be officially known as Two Circles.