LONDON: The England and Wales Cricket Board has announced a new, multi-year partnership with online used car marketplace Cinch, which will become principal partner to England cricket from May, when its current four-decade+ deal with NatWest ends.
When Cinch steps up to the crease as principal partner, the brand will be sported on the kit of the England team across Test, ODI and T20 appearances. Cinch’s partnership includes and supports all England cricket teams including Men’s, Women’s, England Lions, Disability and England Age Groups.