FIFA partners Universal Music for entertainment initiative Last updated : Jan 15, 2021 17:01 SportzPower Team Jan 14, 2021 13:01 Read more about FIFA partners Universal Music for entertainment initiativeLog in to post comments ZURICH: FIFA announced Wednesday the launch of FIFA Sound, a new entertainment strategy designed to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love.