MUMBAI: JioCinema, the official streaming platform for the TATA IPL, made an incredible opening for the 2024 season as over 11.3 crore (113 million) viewers logged in on Day 1, a 51% increase compared to Day 1 of IPL 2023.
As JioCinema commenced their second season on digital, over 590m video views were registered on the platform for the opening day of IPL 2024 which led to 6.6 billion minutes of watch-time.