Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jan 15, 2021 17:01
CALGARY, Canada: The Canadian subsidiary of Balkrishna Industries Ltd (BKT Tires), the Indian multinational group and global player in the off-highway tire market, and OK Tire have been named as the official title sponsors of the BKT Tires & OK Tire World Men’s Curling Championship 2021, taking place in the Calgary hub in Alberta, Canada.
Jan 15, 2021 13:01
MUMBAI: Five-time Indian Premier League champions Mumbai Indians has been provided further endorsement of its claim to being India’s leading sports club on and off the field in the latest report put out by global brand valuation agency Brand Finance.   The 2020 edition winners are the only IPL team to have grown in brand value this year, registering a 7.1% upstick at $70.3 million, according to the study.
Jan 14, 2021 13:01
MUMBAI: Eros Now, leading South Asian streaming entertainment service owned by Eros STX Global Corporation, announced a streaming and branding partnership with 2020 Abu Dhabi T10 Tournament, the fourth edition of the tournament and the second held in Abu Dhabi.
Jan 14, 2021 13:01
ZURICH: FIFA announced Wednesday the launch of FIFA Sound, a new entertainment strategy designed to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love.
Jan 13, 2021 12:01
MUMBAI: Sony Pictures Networks India (SPN) will commemorate India’s Republic Day with the premiere of WWE Superstar Spectacle, an unprecedented two-hour television special event for India featuring WWE's Indian superstars alongside Superstars and Legends from Raw, SmackDown and NXT. 
Jan 12, 2021 22:01
MUMBAI: Castrol India Limited has announced the appointment of Jaya Jamrani as vice president – marketing effective 1 January to lead Castrol’s marketing function for India. In her new role, Jamrani will lead the marketing strategy for India across business segments, including forging strategic partnerships for growth.
Jan 12, 2021 21:01
MUMBAI: SIX5SIX, the All India Football Federation's kit partner for Indian team soccer, has unveiled its new jersey for the senior men's national team.  
Jan 12, 2021 06:01
KOCHI: Kerala Blasters FC have announced FanPlay IoT (Internet of Things) as their Official Fan IoT Engagement Partner for Season – 7 of the Hero Indian Super League. 
Jan 08, 2021 18:01
LONDON: Premier League side Tottenham Hotspur has announced a multi-year partnership with cinch, which will see the UK-based online car-selling platform become the club’s first official sleeve partner. The cinch logo will be seen on the sleeve of both the men’s and women’s teams’ shirts for all first team matches starting with this Sunday’s round of games (10 January).
Jan 07, 2021 18:01
NEW DELHI: LaLiga, which marked its third anniversary of India operations last year, also saw a 72% increase in viewership in the country, Spain's top football league has asserted in its 2020 lookback.