Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jun 08, 2020 19:06
LEXINGTON, Ky.: Valvoline Inc., a leading worldwide supplier of premium branded lubricants and automotive services, and professional European football club Sevilla FC Monday announced a new long-term partnership in which one of the most recognized and respected brands in the global automotive lubricant industry will team up with one of the fastest-growing clubs in world football.
Jun 08, 2020 18:06
ROME: SS Lazio has annouced HQ BET as the Lega Serie A club's official Asian betting partner, signing an agreement that will run until 2022. In the context of international commercial development, this is a great opportunity for both parties involved. HQ BET is a leader in the betting and entertainment industry in the Pacific-Asian market.
Jun 03, 2020 19:06
LIVERPOOL FC HAS PARTNERED with leading global education company Pearson to offer international sports industry qualifications designed to provide pathways to careers in sport, fitness and physical activity for young people and adults.
Jun 02, 2020 17:06
LONDON: Premier League leaders Liverpool FC confirmed Monday that New Balance will continue as the club's official kit supplier until July 31. "It has been mutually agreed with New Balance, the club and incoming kit supplier Nike that the deal, which was due to come to an end on May 31, will be extended due to the Premier League being suspended as a result of COVID-19," a club statement reads.
Jun 01, 2020 14:06
MUMBAI: Baazi Games has extended and modified the brand ambassador role Indian professional boxer Vijender Singh has with the gaming platform.   Vijender, who has been associated with Baazi Games since 2018 as brand ambassador of PokerBaazi.com, has now been named the first-ever brand ambassador of sister site RummyBaazi.com. 
May 28, 2020 19:05
NEW DELHI: Bharti Airtel and esports company Nodwin Gaming Thursday announced a partnership to further grow esports in India.
May 28, 2020 18:05
LONDON: The Rugby League World Cup 2021 has signed on Italian sportswear brand Kappa as its official apparel sponsor. The deal will include the brand supplying kit for all RLWC2021 match officials, volunteers and staff.
May 26, 2020 18:05
MADRID: MotoGP promoter Dorna Sports Tuesday announced a new three-year partnership with CKH Innovations Opportunities Development (CKH IOD), a unit of CK Hutchison Group Telecom Holdings.  The agreement sees two of the leading 3 Group brand companies – 3 Austria and WINDTRE – become partners of the MotoGP eSport Championship from 2020 to 2022 – with the potential for other 3 Group companies to follow.
May 15, 2020 18:05
MUMBAI: While sports will make a strong comeback, there will be pressure in the short term on the current values of media rights and sponsorships associated with various sports properties, including the marquee Indian Premier League (IPL), due to the effect of the COVID-19 pandemic on the overall economy, senior sports business professionals opined during a riveting discussion in Thursday's episode of the #SportsPostLockdow
May 14, 2020 16:05
NEW YORK: The National Basketball Association (NBA) and Wilson Sporting Goods Co. Wednesday announced a multiyear global partnership that will make Wilson the official game ball of the NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League and Basketball Africa League (BAL).