Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Mar 13, 2024 20:03
SAN FRANCISCO, CA: Major League Cricket (MLC) and Cognizant announced Wednesday an agreement for the professional services company to become the first-ever title sponsor of America’s professional Twenty20 championship.
Mar 13, 2024 20:03
MOHALI: Indian Premier League franchise Punjab Kings Wednesday announced Astral Pipes as an associate partner for the upcoming season.  The 'Shers' start their season on March 23, and will take on the Delhi Capitals at the New PCA Stadium, Mullanpur. 
Mar 13, 2024 20:03
PUNE: As part of its endeavour to support sportspersons in their quest for Olympics glory, the Punit Balan Group (PBG) has extended its support to talented wrestler Sikandar Shaikh.
Mar 13, 2024 19:03
The 2024 Volvo China Open will return to the DP World Tour global schedule in May with a total prize fund of $2.25 million.
Mar 13, 2024 19:03
The Home Depot is expanding its collegiate sports footprint by becoming an official corporate partner of the NCAA, just in time for March Madness. Through the partnership, The Home Depot will have rights across all 90 NCAA championships, including the Division I women's and men's basketball tournaments, creating a game-winning combination during spring, the retailer's busiest selling season.  
Mar 12, 2024 19:03
MOHALI: Indian Premier League franchise Punjab Kings has announced the return of KENT as its principal sponsor for the upcoming season.  The 'Shers' will be seen in action from March 23, competing in their first game of the season at the New PCA Stadium, Mullanpur, against Delhi Capitals. 
Mar 12, 2024 19:03
Navitas Solar, a solar panel manufacturing company, has signed a new partnership with Royal Challengers Bangalore (RCB) for IPL 2024. Navitas Solar decided to establish a successful collaboration with RCB as the renewable energy partner during the T20 season 2024.
Mar 12, 2024 19:03
Excitel Broadband, a home internet startup, announces its collaboration with Falcon Risers Hyderabad as principal partner for the Indian Street Premier League 2024 cricket tournament. This partnership is a step forward in terms of the organisation's branding efforts as Excitel Broadband’s logo adorns the jerseys of Falcon Risers Hyderabad players.
Mar 08, 2024 15:03
AHMEDABAD: Indian Premier League franchise Gujarat Titans Friday named fantasy sports platform Dream11 as its new principal sponsor. The association will see the Dream11 logo prominently displayed on the front of the Gujarat Titans’ jerseys during the upcoming IPL season.
Mar 07, 2024 20:03
Defending Formula 1 Driver’s’ and Constructors’ champions Oracle Red Bull Racing and British sportswear brand Castore have announce the extension of their ongoing collaboration, featuring a landmark agreement that sets new records for an apparel agreement in F1.