Ultimate Kho Kho

Sony seals multi-yr media rights for Burman-backed UKK

Last updated : Mar 16, 2021 19:03
SportzPower Team
Mar 15, 2021 13:03

NEW DELHI: Sony Pictures Networks India (SPN) has signed an exclusive multi-year TV & digital broadcast deal with India’s first professional kho kho league - Ultimate Kho Kho - and strengthened their commitment towards bringing fast paced “edge of the seat action” to their audience in the Indian subcontinent. 

Scheduled to kick-start some time this year, this home-grown sport in its new "avatar under the lenses of sports technology and innovations", will be showcased exclusively across SPN’s network sports channels and their dedicated OTT platform SonyLIV.

Jan 20, 2021 13:01
Ultimate Kho Kho logo
Burman-backed Ultimate Kho Kho gets 'action back on track'
NEW DELHI: In a bid to get kho kho action back on track post the COVID-19 pandemic and help Indian players excel in one of the country’s most popular indigenous sports, industrialist Amit Burman-promoted Ultimate Kho Kho (UKK) in association with Kho Kho Federation of India (KKFI) has rolled out the first-ever high-performance assessment analysis and evaluation programme —'Rise in Sports Excellence’, for Indian kho kho play
Jul 20, 2019 12:07
Dabur logo
Dabur India initiates next gen succession plan
MUMBAI: Dabur India’s board on Friday approved the elevation of Amit Burman as chairman, and his second cousin Mohit vice-chairman, in line with the promoter family’s succession plan to get the next generation to spearhead one of the nation's oldest consumer goods companies.
Apr 02, 2019 16:04
Ultimate Kho Kho logo
Dabur's Amit Burman launches kho kho league
NEW DELHI: Prominent traditional sport kho kho is going the kabaddi way with a franchise based league Ultimate Kho Kho (UKK) officially launched here Tuesday. Underwritten by Amit Burman, vice-chairman of FMCG major Dabur, UKK is targeting September-October for its inaugural season.
Subscribe to Ultimate Kho Kho