NEW DELHI: JSW and GMR co-owned Delhi Capitals announced that this year, the team has secured its highest ever sponsorship revenue owing to a record 25 partners. The team saw a significant 50% jump in revenues from 2020.
Jan 21, 2021 16:01
MUMBAI: Former Australian cricketer captain Steve Smith has announced a new partnership with fan engagement and wellness company Stepathlon, to launch ‘Race for Australia with Smudge’.
Jul 06, 2020 21:07
SINGAPORE: Asia's leading MMA promotion ONE Championship (ONE), Monday announced new Q2 2020 strategic partnerships. Partner brands include Grab and Everise, which will both work with ONE on the upcoming ‘The Apprentice: ONE Championship Edition’.
Jun 15, 2020 17:06
SEOUL, Korea: World Taekwondo announced at the weekend that the federation was postponing the "recognition fees" owed by partners for 2020 and waiving their 2021 fees to ease financial pressures.
Mar 11, 2020 17:03
LONDON: The Commonwealth Games Federation (CGF) has signed a partnership agreement with Longines for the next three editions of the Commonwealth Games, starting with Birmingham 2022.
Feb 19, 2020 18:02
NEW YORK: After becoming an official partner of Major League Soccer (MLS) during the 2019 season, Captain Morgan is taking the pitch in 2020 with a lineup bolstered by new club partners Inter Miami CF, Los Angeles FC, Minnesota United and Nashville Soccer Club.
Feb 14, 2020 15:02
NEW YORK: Global sports company PUMA officially announced a multi-year partnership with Grammy-winning artist J.Cole with a short film and TV commercial that was concepted and co-directed by Cole himself.
Jan 28, 2020 17:01
PARIS: Renault Sport Racing and Castrol announced Monday a new partnership that will see the oil, fluid and lubricant brand from the international energy group BP support the French manufacturer’s customer racing activities for the next five years.
Jan 16, 2020 17:01
MUNICH: Bundesliga giants Bayern Munich have extended their long-running partnership with Volkswagen's luxury brand Audi, which was originally due to run until 30 June 2025, by a further four years until 2029.
Jan 07, 2020 17:01
MUMBAI: Procam International, pioneers of distance running events in India, Tuesday announced their partnership with Bira 91, one of India’s fastest-growing beer brands, as the official "companion" for all the four world-class running events.
Oct 04, 2019 15:10
MUMBAI: The NBA India Games 2019 featuring two pre-season NBA games between the Sacramento Kings and the Indiana Pacers, the first off which tips off later Friday, is being supported by 11 partners, headlined by Reliance Foundation, a strategic partner of the NBA since 2013.