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Bodyarmor is NHL's new sports drink, replacing BioSteel

SportzPower Team

Apr 17, 2024 19:04

Read more about Bodyarmor is NHL's new sports drink, replacing BioSteel
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NEW YORK: The NHL and NHL Players' Association on Tuesday announced a multi-year North American agreement with Bodyarmor Sports Drink to be the league’s official sports drink.

Bodyarmor replaces BioSteel in that department after BioSteel filed for bankruptcy last year.

The Bodyarmor brand will be featured for the first time across the League on Saturday, April 20, the opening day of the 2024 Stanley Cup playoffs.

Apr 05, 2024 20:04

TCS World 10K Bengaluru 2024 Valerie Adams

World 10K B'luru intl ambassador is shot put icon Valerie Adams

BENGALURU: Dame Valerie Adams, the iconic shot putter, a four-time World Champion and two-time Olympic medallist has been named the International Event Ambassador for the 16th edition of the Tata Consultancy Services World 10K Bengaluru to be held on Sunday, 28th April 2024.

Apr 05, 2024 20:04

UFC names Hostage Tape global sleep aid partner

LAS VEGAS: UFC, the world’s premier mixed martial arts organization, and sleep aid company Hostage Tape have announced a marketing partnership that will see Hostage Tape strategically activate its brand within some of UFC’s most significant assets.

Apr 02, 2024 19:04

U.S. Polo Assn. targeting $1bn retail sales in India

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Mar 28, 2024 18:03

Paris '24: IOC TOP sponsor Samsung inks deals with 3 Oly sports

IOC TOP sponsor Samsung has announced new agreements to support competitions for three of the Olympics' newest sports in the lead-up to the Paris 2024 Games.

Mar 27, 2024 20:03

Bengaluru Torpedoes Volleyball Academy wins FIVB endorsement

BENGALURU: The Bengaluru Torpedoes Volleyball Academy in India was officially recognised as a Volleyball Centre of Excellence in the country as the FIVB and Bengaluru Torpedoes signed a Memorandum of Understanding (MoU) last week.

Mar 27, 2024 20:03

Zepp Health announces partnership with Kelvin Kiptum Foundation

ROTTERDAM, Netherlands: Smart wearables and health technology company Zepp Health Corporation has announced its partnership with the Kelvin Kiptum Foundation, a significant initiative aimed at preserving the legacy of the late marathon world record holder who tragically died in a car crash on February 11th.

Mar 22, 2024 18:03

Gravolite partners with 56th National Kho Kho Championship

Sports mat manufacturer Gravolite has signed on as the official supplier of kho kho mats for the 56th National Kho Kho Championship scheduled to be held from 27th March to 1st April at the Indira Gandhi Indoor Stadium & Karnail Singh Stadium, Delhi. These state-of-the art mats have been approved by the Kho Kho Federation of India.

Mar 21, 2024 18:03

Sevilla launches new season of ‘Never Surrender’ docu series in India

Sevilla FC Thursday launched a new season of the LaLiga club's ‘Never Surrender’ documentary series in Indi, based on the club motto. Sevilla FC have FC Bengaluru United as its strategic partner in India. The second season of the documentary tells the inspiring story of archer Dhiraj Bommadevara, who will compete in the 2024 Paris Olympics representing India.

Mar 21, 2024 18:03

200 riders compete in Ntl Equestrian C'ship (Eventing) 2024

NEW DELHI: Close to 200 riders are competing in the National Equestrian Championship Eventing at the Army Polo and Riding Centre in New Delhi, which kicked off here Thursday. The first three-day competition began Thursday and the second and final will be conducted on March 28. The Eventing competition, also known as Horse Trial, comprises three disciplines Dressage, Cross Country and Show Jumping.

Mar 20, 2024 19:03

India sport audience base 678m; CSK most recalled IPL team: Study

MUMBAI: India’s estimated sports audience base is a staggering 678 million (67.8 crore), according to a new study. Cricket, football & kabaddi are the top 3 sports, with audience base of 612, 305 & 208 million respectively. These are some of the key findings published by media consulting firm Ormax Media, which Wednesday released its latest research report titled The Ormax Sports Audience Report: 2024.

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