Technology

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Nov 25, 2020 19:11
REDWOOD CITY, Calif.: Electronic Arts Inc is taking The World’s Game to the Next Level with its unveil of EA SPORTS FIFA 21 on PlayStation5 and Xbox Series X|S, launching December 4.
Nov 25, 2020 18:11
NEW DELHI: As the biggest cricketing nations, India and Australia, are set to enthrall cricket fans across the globe, Facebook and Instagram on Wednesday have launched an Augmented Reality (AR) effect featuring Indian cricket team skipper Virat Kohli.
Nov 25, 2020 15:11
LONDON: The WTA Tuesday named Stats Perform its Official WTA Data Supplier. The transformative partnership will deliver multiple feeds to customers – an exclusive umpire-derived data feed for an expanded number of WTA matches, as well as an ultrafast data feed collected by Stats Perform’s Opta analysts.
Nov 23, 2020 17:11
LONDON: Infosys, a global leader in next-generation digital services and consulting, and the ATP, have announced the renewal of their highly successful partnership for a further three years.  The agreement will see Infosys continue as Global Technology Services Partner and Digital Innovation Partner of the ATP, through 2023.
Nov 20, 2020 13:11
SAN FRANCISCO: While fan experiences at live events continue to evolve due to the ongoing effects of COVID-19, Visa and the National Football League (NFL) have finalized plans for safer and more secure payments via a cash-free future for the Super Bowl. 
Nov 20, 2020 12:11
COLOMBO: Rahul Sood, a Seattle-based tech entrepreneur and founder of Microsoft Ventures, has joined the ownership group of Jaffna Stallions franchise in the Lanka Premier League (LPL), the team announced Thursday.
Nov 20, 2020 11:11
SINGAPORE: Martial arts organization ONE Championship has announced a multifaceted global partnership with Facebook that includes distribution of exclusive content on Facebook Watch, a Facebook Gaming channel where ONE's top athletes will stream gameplay and gaming commentary, and the addition of ONE Virtual Reality content to the Venues app on the Oculus platform.
Nov 19, 2020 16:11
MUNICH: Deltatre and DFL Deutsche Fußball Liga have extended their Sportec Solutions collaboration and will now bring its offering to the international market.  As part of a renewed agreement, the sports and entertainment technology provider has also taken the majority shareholding in Sportec Solutions, the independent joint venture between Deltatre and the DFL.
Nov 05, 2020 15:11
MUMBAI: The sponsors of the IPL have extended their partnership with the BCCI to the 2020 Jio Women’s T20 Challenge.  IPL title sponsor Dream11, and official partners Tata Altroz, Unacademy, Paytm and CEAT have all become official sponsors of the Jio Women’s T20 Challenge.
Nov 04, 2020 19:11
PONTE VEDRA BEACH, Fla.: The PGA Tour and Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, announced a new multi-year partnership designating Hyperice as the "Official Recovery Device of the PGA Tour and PGA Tour Champions" and a "Sponsor of PGA Tour Active."