COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jul 09, 2020 18:07
LAUSANNE: The International Olympic Committee (IOC) and Atos, a global leader in digital transformation, Thursday announced an extension to their long-standing Worldwide Olympic Partnership through to 2024.
Jul 08, 2020 19:07
MADRID: LaLiga, along with its partner Mediapro, has revolutionized its production workflow to master remote production techniques owing to the situation caused by the COVID-19 pandemic. 
Jul 08, 2020 18:07
OLATHE, Kan.: Garmin International, Inc., a unit of Garmin Ltd., Tuesday announced the expansion of its solar charging technology to its Instinct, fēnix 6 and 6S, and tactix Delta adventure smartwatches.
Jul 07, 2020 16:07
SINGAPORE: Leading Asian MMA promotion ONE Championship Tuesday announced a strategic partnership with Microsoft that will harness the tech giant’s cloud to transform the digital fan experience and enhance collaboration for its employees.
Jul 07, 2020 16:07
JOHANNESBURG: Cricket South Africa (CSA) has appointed Stats Perform, the SportsTech leader in data and AI technology, as their exclusive Official Data Partner for international and domestic competitions.
Jul 01, 2020 18:07
LAUSANNE: As part of its mission to empower and support athletes around the world, the IOC, in partnership with Intel, is to extend life-coaching, mentoring, and learning and development services to athletes through the Athlete365 community.
Jul 01, 2020 16:07
NEW DELHI: Twenty First Century Media (TCM), a full service sports marketing and management company for over three decades, has appointed Basant Dhawan as chief executive officer.
Jun 26, 2020 19:06
LONDON: Global technology company IBM and the All England Lawn Tennis Club (AELTC), home to the Wimbledon Grand Slam Championship, recently put pen to paper on a new long term contract, extending a 30-year partnership. However looking to the future, IBM and the AELTC have agreed a new model for the next phase of their partnership.
Jun 25, 2020 17:06
MADRID: Electronic Arts and LaLiga Wednesday announced a long-term partnership that will continue to offer unrivaled authenticity to EA SPORTS FIFA players for the next 10 years. 
Jun 25, 2020 17:06
LONDON: Manchester City has agreed a multi-year extension to its media technology partnership with Intel Sports. Intel's True View immersive media technology was installed at the Etihad Stadium in 2019, with dozens of 5K Ultra HD cameras offering fans the opportunity to watch the game in a way they had never experienced before.