LONDON: Wales and Real Madrid winger Gareth Bale has launched a new esports organisation called Ellevens Esports.
The venture is co-owned with 38 Entertainment Group, co-founded by entrepreneur Jonathan Kark and former South African footballer Larry Cohen.
The organisation is starting out in FIFA, having signed a team that will compete in the FIFA eClub World Cup in February. Ellevens Esports is looking to enter Counter-Strike: Global Offensive, Rocket League, and Fortnite in the coming months.
As per an official release, “Bale’s team consists of some of the finest gamers in competitive FIFA, which will be joined by some of the most exciting personalities across YouTube and Twitch.”
Bale commented on the venture in the release: “On the pitch, the goal is always to win. With Ellevens Esports, that winning attitude is just as important. There are similarities between football and esports in that it takes real dedication and sacrifice to reach the top of your game.
“I am looking to recruit a team of world-class players for Ellevens across a variety of games. Unearthing new talent is an exciting part of the process and it’s been really exciting to be involved in selecting our line-up of players so far!”
Amongst the recruits so far are players from Brazil and Newport in Bale’s home country of Wales.
