BENGALURU: Sports brand PUMA has officially signed renowned fitness icon Milind Soman as its Running Ambassador, marking his first-ever partnership with a performance wear brand.
Advertising
Jan 11, 2022 15:01
NEW YORK: OpenAP and Discovery, Inc. have announced that Discovery, Inc. will become a minority owner of OpenAP, the advanced advertising company that FOX, NBCUniversal and ViacomCBS have earlier invested in.
Jan 11, 2022 14:01
KOCHI: Kerala Blasters FC (KBFC) is elated to reveal Nestlé munch as the Official Crunch Partner for the upcoming season of the Hero Indian Super League (ISL).
Launched in 1999, the other products in the munch range include munch Nuts, munch Trip and munch Crisp Pop.
Jan 07, 2022 19:01
MUMBAI: BYJU'S has appointed Adityan Kayalakal as senior director - Brand & Creative Strategy. He joins the edtech major from the National Basketball Association, where he was director - Global Content & Media Distribution.
At Byju's, Kayalakal will head the social and digital efforts within the larger brand & creative strategy team, e4m reports.
Jan 06, 2022 18:01
MUMBAI: Indian fantasy sports platform My11Circle has signed up with the RP-Sanjiv Goenka group-owned Lucknow franchise as the official principal sponsor of the team for the upcoming season of the Indian Premier League.
Financial terms were not disclosed.
The three-year deal will see My11Circle logo featuring on the front of the as yet under wraps Lucknow team jersey.
Jan 05, 2022 20:01
MUMBAI: Legends League Cricket has announced its partnership with fantasy gaming platform Howzat for the first season of the league, scheduled to be played later this month.
The tournament will now be called as “Howzat Legends League Cricket”.
Jan 05, 2022 19:01
HERZOGENAURACH, Germany: The world record holder and retired Jamaican sprinter Usain Bolt speaks about his motivation to become the greatest sprinter of all time in a video interview with sports company PUMA.
Jan 04, 2022 14:01
MUMBAI: TAM Sports has released its report on the ICC T20 World Cup 2021 - 'TAM Sports-ICC T20 World cup Celebrity Endorsement Report'.
This report is for all matches of ICC T20 World Cup and for all the channels on which matches are telecast.
Dec 24, 2021 12:12
MUMBAI: On the eve of the launch of its 8th season, the Vivo Pro Kabaddi League has roped in Dhani App as its Strategic Timeout Partner.
The Strategic Timeout, which is 90 seconds in length, also fits in seamlessly with Dhani's proposition of providing its flagship financial offering - OneFreedom Card - to customers under 2 minutes.
Dec 24, 2021 12:12
MUMBAI: Ahead of the commencement of the first clash in the 3-match Test series of India's tour to South Africa, official broadcaster Star Sports has launched its promo #FirstKaThirst, driving the narrative of the series with its viewers and fans.
Action from the first Test starting on Boxing Day, December 26th, will be LIVE & Exclusive on the Star Sports Network from 1.30 PM.
Dec 24, 2021 07:12
NEW DELHI: Pro Kabaddi League franchise Haryana Steelers have announced cryptocurrency exchange Zebpay as one of the team’s principal sponsors for the upcoming edition of the PKL.
The company’s logo will appear on the sleeve of the team’s official jersey.