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Indian sports and athleisure company Agilitas Sports has acquired exclusive licensing rights to design, manufacture, and distribute Italian shoe brand Lotto in India, Australia, and soon South Africa for a period of 40 years for an undisclosed fee.

Agilitas Sports, which acquired the rights from WHP Global, is co-founded by former PUMA India and South-East Asia managing director Abhishek Ganguly. 

Nov 09, 2021 18:11
LONDON: Jaguar Racing has announced a number of organisational updates ahead of the 2021/22 ABB FIA Formula E World Championship, and will become Jaguar TCS Racing for Season 8 as new title sponsor Tata Consultancy Services joins the team. 
Nov 09, 2021 17:11
LONDON: Adobe Monday announced a partnership with Spanish sporting giant Real Madrid C.F., to accelerate the club’s growth in the digital experience economy and turn one of the world’s most prestigious football clubs into an unrivalled global entertainment and lifestyle brand. 
Nov 09, 2021 12:11
NEW DELHI: The Hero Indian Open is set to return to the European Tour’s Race to Dubai in 2022, with the 56th edition of the historic event to be played from February 24-27, following a two-year absence due to the Coronavirus pandemic.
Nov 09, 2021 11:11
ATLANTA: The Coca-Cola Company Monday named WPP, the world's biggest advertising conglomerate, as Global Marketing Network Partner to play a key role in executing a new marketing model that is built to drive long-term growth for the entire company’s portfolio of brands across more than 200 countries and territories.
Nov 08, 2021 15:11
MANCHESTER: City Football Group has announced the extension of its global partnership with Nissan. This renewal will see the partnership enter its third term. The automaker was City Football Group’s first multi-club partner, becoming the Official Automotive Partner of the group and its football teams Manchester City, New York City FC and Melbourne City FC in 2014. 
Nov 03, 2021 15:11
MUMBAI: The Haryana Steelers, owned by JSW Sports, has unveiled a new logo for the eighth season of the Pro Kabaddi League, which is set to begin on 22 December. The logo, is a dynamically posed Bhima wielding his heavy mace, leaning forward with his arm. The logo aims to capture the action and emotion of an energetic and fierce warrior, be it on the battleground or on the Kabaddi mat.
Nov 02, 2021 11:11
MUMBAI: TAM Sports has released its "IPL 14: TAM Sports-IPL 14 Celebrity Endorsement Report" based on, based on data culled from IPL 13 and IPL 14. This IPL report is for all 60 matches of IPL 14 and for all the channels on which matches were telecast.
Nov 02, 2021 07:11
MUMBAI: So India is out of out of the running for a semi-final spot in the ongoing T20 World Cup for all intents and purposes bar the shouting. And social media is awash with vituperative commentary deriding Team India's less than stellar performance in losing 2 out of their 2 opening games. 
Oct 29, 2021 12:10
MUMBAI: TAM Sports has released its final report of Indian Premier League 2021 - 'TAM Sports-IPL 14 Advertising Report', based on data culled from IPL 13 and IPL 14. This IPL report is for all 60 matches of IPL 14 and for all the channels on which matches were telecast.
Oct 29, 2021 10:10
MUMBAI: Games24x7’s fantasy cricket platform My11Circle has appointed Mohammed Siraj as its new brand ambassador.  With Siraj on board, My11Circle now has five celebrities as the platform’s brand ambassadors including Saurav Ganguly, Ajinkya Rahane, VVS Laxman and Ranveer Singh.