Advertising

Agilitas acquires exclusive rights for Lotto brand in India, Oz, SA

Last updated : Apr 22, 2024 21:04
SportzPower Team
Apr 19, 2024 20:04

Indian sports and athleisure company Agilitas Sports has acquired exclusive licensing rights to design, manufacture, and distribute Italian shoe brand Lotto in India, Australia, and soon South Africa for a period of 40 years for an undisclosed fee.

Agilitas Sports, which acquired the rights from WHP Global, is co-founded by former PUMA India and South-East Asia managing director Abhishek Ganguly. 

May 25, 2021 16:05
Leicester City shirt sponsor
Leicester scores online trading co. as principal sponsor
LONDON: Premier League team Leicester City has signed a three-year agreement with global online trading company FBS as its lead shirt sponsor. Financial terms were not disclosed but the club has described the deal as a ‘record’ partnership.
May 20, 2021 13:05
Microsoft LaLiga Composite Logo
Microsoft is LaLiga global partner in tech-focused deal
MADRID: LaLiga, Spain’s premier football association, and Microsoft Corp. on Wednesday announced an expansion of their partnership focused on digitally transforming the sports experience globally.  The companies will also collaborate on developing technology solutions to the media and entertainment industry through LaLiga’s technology offering, LaLiga Tech. 
May 20, 2021 12:05
Gazprom UEFA Champions League Euro 2020
Gazprom extends, expands UEFA Champions League sponsorship
NYON, Switzerland: Russian oil giant Gazprom, which has enjoyed a fruitful partnership with the UEFA Champions League since 2012, is now building on its successful association with UEFA by signing a further sponsorship agreement to become a UEFA National Team Football sponsor until 2024.
May 18, 2021 16:05
MotoGP Monster Energy
Monster Energy and Dorna Sports extend sponsorship deal
MADRID: Dorna Sports has announced an extension to its partnership with Monster Energy, with a new multi-year agreement confirming the future of the longstanding collaboration. 
May 14, 2021 17:05
World Chess logo
Chess-focused sports marketing agency launched
WORLD CHESS, ORGANISER of the recent Chess Championship Matches in New York and London, has launched a chess-focused sports marketing agency - Chess and Company. 
May 14, 2021 14:05
Rugby World Cup Sevens 2022 logo
DHL, Tudor extend as Rugby WC Sevens partners for '22 edition
DUBLIN, Ireland: World Rugby has welcomed its first partners for Rugby World Cup Sevens 2022 following the appointments of DHL as Official Logistic Partner and Tudor as Official Timekeeper as they extend their respective partnerships ahead of the eighth edition of the tournament.
May 13, 2021 18:05
Horizm logo
Top leagues' digital assets to be worth $1.2bn in 2021: Study
THE SPORTS LEAGUES WITH THE greatest digital value in the world have been revealed in a new report by digital asset valuation experts Horizm, which projects the combined online inventory of their teams will be worth more than £860 million ($1.2 billion) by the end of this year.
May 12, 2021 16:05
New Balance launches latest installment of 'We Got Now' global campaign
New Balance launches new 'We Got Now' global campaign instalment
BOSTON: American sportswear brand New Balance has unveiled the next chapter in its 'We Got Now' campaign: 'Impatience Is A Virtue', an intimate look into what drives Team New Balance athletes and fearlessly independent fans of the brand around the world to claim the 'now' and pursue their passions and dreams.
May 11, 2021 15:05
100 Days of Running Nivea Men
100 Days of Running onboards Nivea Men as 'Freshness Partner'
NEW DELHI: As the one-month countdown kicks off for 100 Days of Running (HDOR); the virtual running festival announced its association with leading global skin and personal care brand NIVEA MEN “42k Range” as its Freshness Partner.   
May 11, 2021 10:05
Ralph Lauren, MLB partner for special collections
Ralph Lauren, MLB partner for 3 new special collections
NEW YORK: Ralph Lauren Corporation announces a partnership with Major League Baseball (MLB), designing three special collections in collaboration with some of baseball’s most iconic teams.  The first capsule will include the New York Yankees, Los Angeles Dodgers, Chicago Cubs and St. Louis Cardinals. The collections will later expand to incorporate additional teams, including the Boston Red Sox.
Subscribe to Advertising