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Indian sports and athleisure company Agilitas Sports has acquired exclusive licensing rights to design, manufacture, and distribute Italian shoe brand Lotto in India, Australia, and soon South Africa for a period of 40 years for an undisclosed fee.

Agilitas Sports, which acquired the rights from WHP Global, is co-founded by former PUMA India and South-East Asia managing director Abhishek Ganguly. 

Sep 14, 2020 20:09
NEW DELHI: Bodycare, the Indian innerwear brand, announced Monday that they will be one of the official sponsors of the Delhi Capitals franchise in the upcoming season of the Indian Premier League (IPL), which begins in the UAE on September 19.  Bodycare is a brand that Indian women have trusted for over 25 years for stylish and intimate innerwear that delivers fit, quality, and comfort. 
Sep 14, 2020 20:09
MUMBAI: Paytm First Games (PFG), a subsidiary of digital financial service platform Paytm, has roped in cricketing legend Sachin Tendulkar as its brand ambassador. On Monday, Paytm founder and CEO Vijay Shekhar Sharma welcomed the legendary cricketer to the Paytm family. “Onboarding our newest @Paytm family member!,” Sharma posted on his official Twitter handle.
Sep 14, 2020 20:09
JAIPUR: MyTeam11, one of the leading fantasy sports platforms of the country, Monday unveiled their campaign named “India Ki Apni Fantasy App” around the upcoming Indian Premier League season. 
Sep 14, 2020 19:09
MUMBAI: Indian Premier League host broadcaster Star Sports has announced Vodafone Idea, rebranded as “Vi”, as co-presenting sponsor of the upcoming IPL 2020, scheduled to commence from September 19 in the UAE. 
Sep 14, 2020 18:09
MUMBAI: Online higher education platform upGrad is betting big on the upcoming edition of the Indian Premier League (IPL), scheduled to commence on September 19th. In a move to accelerate the adoption of technology and online higher education, upGrad has got into a "high-value" on-air deal with Star India, to run their latest ad campaign across TV and the OTT platform Hotstar throughout the tournament. 
Sep 11, 2020 19:09
NEW DELHI: TCM Sports Management, along with Jharkhand State Cricket Association (JSCA), announce Karbonn Smartphones as the title sponsor, Dream11 as the powered by partner for the recently announced JPL T20.  Multisports aggregator platform FanCode will be live streaming all the 33 matches. 
Sep 11, 2020 17:09
KOLKATA: Indian Premier League franchise Kolkata Knight Riders has signed on Medimix as its Official SkinFit and Hygiene Partner for IPL 2020. Medimix will be taking up hygiene and health of the cricketers and fans as a matter of primary concern and will be supporting the Kolkata Knight Riders team by providing hand hygiene products from their recently launched Hand washes and Hand sanitizers range. 
Sep 10, 2020 18:09
NEW DELHI: Mirum India and India On Track (IOT) are coming together to create a bespoke sport-focused service offering. 
Sep 10, 2020 17:09
BARCELONA: OrCam Technologies, a leader in personal, AI-driven innovations, Thursday announced that Lionel Messi, the global soccer legend, will be OrCam Technologies' new ambassador and advocating improved accessibility through AI technologies for people who are blind or visually impaired.  
Sep 07, 2020 20:09
MUMBAI: Cricket commentator Harsha Bhogle has invested an undisclosed amount in Fantasy Akhada, and will be the fantasy sports startup’s face for the next two years.