ASIAN PAINTS has marked India’s ICC Women’s World Cup triumph with a print campaign bearing the message, “1.4 Billion Hearts. One India Wala Blue.” The creative captures how the Women in Blue have united the nation, from living rooms to packed stadiums, in one powerful shade of pride.
The line “Ab Har Ghar Jeetega” seamlessly links the team’s historic victory to every Indian household. With this tribute, the brand extends its #HarGharBlue platform, underscoring how the spirit of cricket thrives not only on the field but in the everyday lives of fans across the country. Asian Paints applauded the team’s determination, discipline, and teamwork, qualities that have taken Indian women’s cricket to glorious heights.
Over the past year, Asian Paints has rolled out several initiatives that champion the game from SmartCare Damp Proof integrations during the India–England series and the Asia Cup countdown communication rooted in its warranty proposition, to the ‘Har Ghar Blue’ TV contest and the ‘Meri Wali Blue’ film celebrating women’s cricket. Together, these efforts reinforce the brand’s connection with cricket and its fans, a media release said.
Asian Paints MD & CEO Amit Syngle said, “Cricket in India goes far beyond the boundaries of the field — it lives in every home, every conversation, and every emotion. Blue has always been the colour of this shared sentiment. At Asian Paints, we are proud to celebrate this bond through our campaigns. Team India’s remarkable journey has once again filled every Indian home with pride. Har Ghar Blue is more than just an idea; it’s a feeling that unites the country.”
