Basketball

The NBA has debuted its new campaign, "Playoff Mode. It’s a Thing", which is now streaming across all NBA's social platforms and on the NBA App. 

The campaign premieres on TNT during the 2024 SoFi NBA Play-In Tournament, which tips off with the Los Angeles Lakers taking on the New Orleans Pelicans, followed by the Golden State Warriors visiting the Sacramento Kings, as each team competes to secure a spot in the 2024 NBA Playoffs.

Mar 25, 2019 13:03
BENGALURU: K. Govindaraj was unanimously re-elected as president of the Basketball Federation of India (BFI) at its annual general body meeting here on Sunday. Chander Mukhi Sharma was re-elected secretary-general even as the BFI promised a host of new ideas and tournaments.
Mar 18, 2019 12:03
NEW YORK: NBA Digital, co-managed by the NBA and Turner Sports, Saturday launched a new, innovative offering in its League Pass called the ‘NBA 10-Minute Pass’.
Mar 13, 2019 10:03
MUMBAI: NBA India Tuesday announced a multi-year partnership with one of the country’s leading textile companies, Suditi Industries with the launch of a new range of India-centric merchandise.
Mar 12, 2019 16:03
WINSTON-SALEM, N.C.: To celebrate the 30th year of its association with basketball legend Michael Jordan, US underwear brand Hanes launched a special promotion Monday.
Mar 08, 2019 14:03
BEIJING: NBA China and Jack Ma-owned Alibaba Group Wednesday announced an expansion of their partnership that will create a unique digital ecosystem for the first time in history through a special ‘NBA Section’ across the e-commerce giant’s platforms.
Mar 04, 2019 17:03
MUMBAI: Yannick Colaco will step down as vice president and managing director of NBA India, it was announced Monday by NBA deputy commissioner and chief operating officer Mark Tatum.
Feb 26, 2019 15:02
CHICAGO: STATS and NBA team Orlando Magic announced an exclusive deal on Monday that secures the Magic as the only side in the league with access to AutoSTATS, a new artificial intelligence (AI) technology developed by the sports data major. The Magic will use tracking data produced by AutoSTATS to analyse collegiate players and improve evaluation and decisions for the NBA draft.
Feb 23, 2019 14:02
LOS ANGELES: The Action Network, a leading sports media company in the United States, that provides in-depth betting content, tools and analytics for sports fans, announced Thursday it has closed on $17.5 million in Series B funding led by Fertitta Capital, a leading private capital firm focused on technology-enabled media and entertainment businesses.
Feb 20, 2019 13:02
CHARLOTTE, US: The National Basketball Association (NBA) and the International Basketball Federation (FIBA) announced plans to launch the Basketball Africa League (BAL), a new professional league featuring 12 club teams from across Africa, at the weekend.
Feb 18, 2019 13:02
NEW YORK: NBA India confirmed Friday that the Indian basketball prodigy Amyjot Singh has signed a deal with the G-League’s Wisconsin Herd, which is the junior outfit of the Eastern Conference NBA team, Milwaukee Bucks. Singh impressed many during his two-year stint with Oklahoma City Blues, the G-League affiliate of Oklohoma City Thunder, averaging 2.5 points in 8 minutes on the floor which included 3 starts.