Basketball

The NBA has debuted its new campaign, "Playoff Mode. It’s a Thing", which is now streaming across all NBA's social platforms and on the NBA App. 

The campaign premieres on TNT during the 2024 SoFi NBA Play-In Tournament, which tips off with the Los Angeles Lakers taking on the New Orleans Pelicans, followed by the Golden State Warriors visiting the Sacramento Kings, as each team competes to secure a spot in the 2024 NBA Playoffs.

Jul 31, 2018 17:07
NEW YORK: NBA legend LeBron James is all set to extend his connect with television as he will be featuring in an innovative, unscripted television series called ‘The Shop’ which will be broadcasted by HBO Sports on August 28 this year. 
Jul 04, 2018 15:07
NEW YORK: NBA Commissioner Adam Silver said on Wednesday that the league is skeptical in abolishing its conference-style format since it would involve excessive travelling for players across the country.
Jul 03, 2018 17:07
CALIFORNIA: Roku, the streaming company that hosts top sports apps such as of the NBA and the Major League Soccer (MLB) have created ‘Audience Marketplace’, an OTT advertising marketplace for buyers and sellers which will enable them effectively target audiences on the Roku platform in the United States. 
Jul 02, 2018 16:07
LOS ANGELES: Basketball all star LeBron James has agreed to join the Los Angeles Lakers on a four-year deal worth $154 million, Klutch Sports Group, his agency, announced. ESPN, however, reports that James, who became a free agent on 1 July and is widely considered the best basketball player in the world, has actually signed on to a $153.3 million contract.
Jul 02, 2018 14:07
NEW YORK: The National Basketball Association (NBA) announced on Saturday that the salary cap for teams has been upped to $101.869 million for the upcoming 2018-19 season. Last year, it was set as $99.093 million. 
Jun 29, 2018 17:06
HONG KONG: TCL, Chinese consumer electronics brand has announced a comprehensive global partnership with the International Basketball Federation (FIBA).
Jun 29, 2018 16:06
NEW YORK: The 2018 NBA champions, Golden State Warriors have excelled off the field as well since its team merchandise was the most purchased during the period of April to June 2018 on the NBAStore.com, the official website of the NBA’s original merchandise.
Jun 28, 2018 15:06
NEW YORK: The NBA board of governors chairman Larry Tanenbaum announced on Wednesday that Adam Silver will continue to serve the league as its commissioner for the next five years until the 2023-34 season.
Jun 27, 2018 17:06
NEW YORK: The NBA is all set to host a Junior World Championship for the first time ever in association with energy drinks giant Gatorade, which will be a global youth basketball tournament between teams from around the world featuring the best 13 and 14-year-old players. There will be eight teams competing against each other in the boys and the girls categories.
Jun 22, 2018 13:06
NEW YORK: The National Basketball Association (NBA) announced on Wednesday that it will be hosting a game in London at the iconic The O2 Arena, which is managed by the Anschutz Entertainment Group (AEG).  It will be a regular season game on Thursday, January 17 2019 between the New York Knicks and the Washington Wizards.