BISLERI INTERNATIONAL, the packaged drinking water brand, has entered a three-year partnership with the Emirates Cricket Board (ECB) as its official hydration partner. The agreement was formalised at the Dubai International Stadium.
The ECB, the official governing body for cricket in the UAE, oversees the sport’s development across men’s, women’s and U19 categories. Over the years, the Board has been instrumental in positioning the UAE as a rising cricketing destination, hosting major bilateral series, high-profile international fixtures and global tournaments.
Under the partnership, Bisleri’s branding will feature on the kits of the UAE Men’s National Team, Women’s National Team, U19 Men’s Team and U19 Women’s Team. The branding will appear across bilateral series, Asian Cricket Council events and ICC tournaments, marking Bisleri’s expansion efforts in the UAE.
ECB COO Subhan Ahmad said, “We are delighted to start this exciting three-year journey with Bisleri. The Emirates Cricket Board is fully committed to the growth and development of the sport in the UAE and continues to explore and formalise commercial partnerships with leading international brands like Bisleri. We look forward to a mutually rewarding partnership with long term benefits for both the men’s and women’s national teams.”
Bisleri International CEO Angelo George added, “Bisleri is synonymous with packaged drinking water. We’re excited to partner with the Emirates Cricket Board as we champion hydration on a global stage. This collaboration brings us closer to passionate cricket fans across India and the UAE and deepens Bisleri’s association with the world of sport. It marks a significant step in expanding our international footprint and building Bisleri as a trusted global hydration brand.”
