Brands

Taiwan's leading badminton brand, "Victor Sports," opened its first store in the Indian capital, Delhi, on Monday, marking a renewed push into the Indian market following the COVID-19 pandemic. 

The store, located in the Moti Nagar area of West Delhi, was inaugurated by Taiwanese Representative Baushuan Ger, along with representative staff, local Taiwanese business leaders, trade association personnel, and Victor Sports' Indian brand ambassadors Ashwini Ponnappa and Prannoy HS.

Oct 15, 2020 16:10
MUMBAI: Sourav Ganguly's reign as the president of the world's richest and most powerful cricket board may have nothing worth writing home about, but the visibility that the position has given him has certainly added sheen to his endorsements portfolio.
Oct 09, 2020 18:10
MUMBAI: Chennai Super Kings' captain Mahendra Singh Dhoni has emerged on top of the list among celebrities while E-learning firm BYJU'S was the most recalled brand, in the ongoing Indian Premier League.
Oct 08, 2020 11:10
NEW DELHI: Commonwealth Games Bronze medal winning shuttler Chetan Anand has been named the brand ambassador of India's first-ever badminton brand 'Transform', which launched virtually on Wednesday. Anand, a former world no.10 and the men's singles Bronze medal winner at the 2006 Melbourne Commonwealth Games, is also an Arjuna Awardee.
Oct 07, 2020 16:10
MUMBAI: IMG-Reliance, the sports arm of Reliance Industries Ltd, has closed 36 deals across multiple brands and franchises for the ongoing Indian Premier League season, including with the Indian cricket board.  A joint venture and the single largest firm in sports marketing, licensing and sponsorship in India, IMG-Reliance, has raised record revenues, which the agency asserts is twice last year's earnings.
Oct 06, 2020 18:10
KUALA LUMPUR: The growing reputation and prestige of the Asian Football Confederation’s (AFC) competitions have been reflected by a revamping and rebranding of the AFC age group championships to become AFC Asian Cups from 2021.
Oct 06, 2020 17:10
NEW DELHI: All India Football Federation – the apex body for the sport of football in the country, Monday announced the launch of their new motto – ‘Indian Football. Forward Together’ - defining the new brand direction.
Oct 06, 2020 11:10
NEW DELHI: Indian batsman Ajinkya Rahane has been appointed as the brand ambassador and advisor of Hudle, a Delhi-based sports tech & events startup. Apart from being the face of the brand, he will also be able to guide the team with strategic inputs, as per a statement from Hudle.
Oct 02, 2020 11:10
LONDON: Premier League club Leeds United has signed up with chocolate brand Cadbury as the club’s Official Snacking Partner.
Oct 01, 2020 20:10
NEW DELHI: Two months after Lex Sportel Vision Pvt Ltd reportedly won a favourable court ruling in Sri Lanka over rights to the DSport mark in its long-running legal dispute with Discovery Communications, the American media conglomerate declared Thursday that the High Court of Colombo had dismissed LSV's "interim application".  
Oct 01, 2020 19:10
MELBOURNE: Cricket Australia Thursday announced the renewal and upgrade of its partnership with Indian-based off-highway tyre manufacturer BKT, emphasising the global appeal of the KFC Big Bash League.