Brands

IOC TOP sponsor Samsung has announced new agreements to support competitions for three of the Olympics' newest sports in the lead-up to the Paris 2024 Games.

The collaboration will see Samsung work alongside the World Surf League (WSL), Street League Skateboarding (SLS) and Pro Breaking Tour (PBT) to celebrate the sports of surfing, skateboarding and breaking — and their communities — on the Road to Paris 2024 and beyond.

Feb 23, 2024 20:02
HARMAN, a wholly owned subsidiary of Samsung Electronics Co., Ltd. Friday announced its partnership with Delhi Capitals, one of the key teams participating in the upcoming Women's Premier League (WPL) 2024, through its popular audio brand JBL. 
Feb 23, 2024 20:02
MUMBAI:  GreenCell Mobility's NueGo, a premier intercity electric AC bus service, Friday announced its latest collaboration as associate partner with the Haryana Steelers Pro Kabaddi team.
Feb 23, 2024 20:02
Bengaluru, 23 February 2024: UP Warriorz are pleased to announce their partnership with POND’S Sun Miracle Sunscreen as their official sunscreen partners ahead of the upcoming season of the Women’s Premier League 2024. The Capri Sports-owned side will take on Royal Challengers Bangalore in their first match of the season on Saturday, February 24.
Feb 23, 2024 20:02
NEW DELHI: Gadget accessory & consumer electronics brand UBON has extended its sponsorship with Rajasthan Royals for the upcoming IPL season.  The team, which is led by Sanju Samson, will proudly wear UBON's logo on their helmet and cap throughout the tournament. UBON is the official audio partner of the Rajasthan Royals.
Feb 23, 2024 18:02
The Board of Control for Cricket in India (BCCI) has reportedly sold four sponsorship slots for the Indian Premier League (IPL) for a combined amount of Rs 1,485 crore. Per Economic Times, the four companies that bagged the slots are My11Circle, Angel One, Ceat (all for five years) and Rupay (for three years). The bids were reportedly submitted to the BCCI on Wednesday.
Feb 22, 2024 19:02
BENGALURU: Ahead of the second season of the WPL, UP Warriorz, owned by Capri Sports, have announced a partnership with Kay Beauty, which lays claim to being India’s first (and also largest) celebrity beauty brand founded by Katrina Kaif in partnership with Nykaa.
Feb 21, 2024 19:02
PURCHASE, N.Y.: In 1992, Pepsi partnered with Shaquille O'Neal and Reebok for the first time, a celebration of the big man who was taking Orlando and the league by storm. 
Feb 20, 2024 17:02
MUMBAI: NueGo, India’s leading intercity electric AC bus service from GreenCell Mobility, Tuesday announced its latest collaboration with Delhi Capitals for the upcoming Women's Premier League, set to commence on February 23rd.
Feb 16, 2024 19:02
Marks & Spencer is welcoming PUMA and Reebok to its The Sports Edit on M&S platform, as the retailer continues to bolster its sportswear offer as part of its ‘Brands at M&S’ strategy.
Feb 16, 2024 17:02
Indian billionaire and chairman of Mahindra Group, Anand Mahindra applauded Sarfaraz Khan's father, Naushad Khan's effort for his son's Test debut in the ongoing third Test against England in Rajkot.