Brands

Leading Indian wearables brand boAt has signed cricketer Yashasvi Jaiswal as its new brand ambassador.

Yashasvi joins the brand’s roster of brand ambassadors that include Hardik Pandya, Tilak Varma, and Jemimah Rodrigues.

With this association, Yashasvi will feature in the brand’s upcoming marketing campaigns and initiatives endorsing its diverse range of products.

Mar 28, 2022 16:03
NEW DELHI: Bodycare Creations announced Sunday that the Indian women's innerwear brand will be continuing as one of the official sponsors of the Punjab Kings franchise in the ongoing IPL 2022. The association is a continuation of the deal signed at the start of the last season with the Punjab Kings and will be Bodycare’s third year in the IPL.
Mar 28, 2022 16:03
MUMBAI: The Board of Control for Cricket in India (BCCI) Saturday announced Swiggy Instamart, leading Indian quick commerce grocery service, as an official partner for TATA IPL 2022. 
Mar 28, 2022 14:03
KOCHI: In response to a phenomenal season of football at the Hero Indian Super League 2022, and to gear up for the upcoming season, Indian edtech company BYJU’S released a powerful anthem for the Kerala Blasters Football Club.
Mar 28, 2022 14:03
NEW DELHI: Muthoot FinCorp, one of India’s leading non-banking financial companies and flagship entity of Muthoot Pappachan Group, also popularly known as Muthoot Blue, will continue as the lead sponsor of Royal Challengers Bangalore for the third consecutive year. 
Mar 28, 2022 14:03
MUMBAI: Astral Limited has associated with three Indian Premier League franchises – Chennai Super Kings, Gujarat Titans and Mumbai Indians - for IPL 2022.  While the company will be the official sponsor of the four-time champions CSK, it will act as an associate sponsor for the new team from Gujarat - Gujarat Titans - and five-time champions Mumbai Indians.
Mar 28, 2022 14:03
NEW DELHI: Hero Vired, a premium learning company under the Hero Group, has been announced as the Official EdTech Partner of Delhi Capitals for the upcoming season of the TATA Indian Premier League (IPL).  The company will associate with the JSW and GMR co-owned franchise for a period of one year.
Mar 28, 2022 14:03
MUMBAI: DHL Express, the world’s leading international express service provider, extends its partnership with Mumbai Indians, the five-time IPL champions.  This marks the second consecutive year of its association as Mumbai Indians’ principal sponsor and Official Logistics Partner.
Mar 25, 2022 11:03
MUMBAI: Havas Media Group India has announced the relaunch of its sports and sponsorship vertical, Havas Sports & Entertainment. Additionally, Havas Sports & Entertainment will collaborate with Shobiz Havas, the communication agency of the Havas Group India.
Mar 25, 2022 09:03
MUMBAI: Strata, a tech-enabled commercial real estate (CRE) investment platform, has signed up as partners to five-time champion Mumbai Indians for the 15th edition of the Tata Indian Premier league 2022, scheduled between March 26 and May 29.
Mar 25, 2022 07:03
NEW YORK: adidas announced Wednesday a new “name, image and likeness” network that will be open to student-athletes at NCAA Division 1 adidas-sponsored schools. Tied to this year’s 50th anniversary of Title IX, the new program will be focused on achieving an enduring goal from the brand: creating a more equitable future in sport.