Brands

Jun 14, 2021 06:06
MUMBAI: Virat Kohli, captain of the Indian cricket team, continues his association with Audi India, the German luxury automobiles manufacturer. 
Jun 10, 2021 11:06
LONDODN: World Rugby has announced details of a transformative five-year partnership with Mastercard to accelerate the development of Women in Rugby, which will supercharge the international federation’s ambitious "Accelerating the development of women in rugby 2017-25" strategic plan.
Jun 09, 2021 10:06
NEW DELHI: The Indian Olympic Association (IOA) on Tuesday decided to drop Chinese sportswear brand Li Ning as its official kit sponsor for the Olympics, announcing that Indian athletes will wear unbranded apparel during the upcoming Tokyo 2020 Olympic Games.
Jun 08, 2021 13:06
NEW DELHI:  Indian sportswear brand SIX5SIX, along with Grupo Desportivo Estoril Praia, have announced a multi-year kitting and merchandise partnership.   The Portuguese outfit is looking to expand its global presence and also expand its presence in India.  
Jun 08, 2021 13:06
LONDON: Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, announced Tuesday that it will become the title partner of the London Marathon from 2022, following this year’s race on October 3.
Jun 08, 2021 12:06
SINGAPORE: Leading nutritional and wellness company Herbalife has joined the AFF Suzuki Cup 2020 as an Official Supporter. Partnering South East Asia’s most-watched football tournament for the first time, Herbalife aims to tap the tournament’s popularity to strengthen its brand presence in the region. The deal was brokered by SPORTFIVE, the exclusive commercial partner of the AFF Suzuki Cup.
Jun 08, 2021 12:06
NEW DELHI: India’s first-ever franchise-based Esports league, the Esports Premier League (ESPL) has partnered with smartphone maker Infinix Mobile as title sponsor for its inaugural edition.  ESPL aims to tap into the growing landscape of esports in the country, a segment that has received a significant boost in the last year as an increasing number of users are spending time on smartphones for gaming.
Jun 07, 2021 15:06
DUBAI: The International Cricket Council announced Monday that it has entered into a strategic partnership with Indian financial services company BharatPe that covers all ICC global events till the end of 2023. The agreement will ensure BharatPe’s involvement and integration at all ICC events throughout the term.
Jun 07, 2021 11:06
LOS ANGELES: TSM, the premier global esports organization, today announced a $210 million, multi-year partnership deal split between FTX Trading Limited and West Realm Shires Services Inc, owners and operators of FTX.com and FTX.US respectively.  FTX.US has partnered with TSM in relation to the US, and FTX.com internationally.
Jun 07, 2021 11:06
MANCHESTER: The owner of Manchester United, a key player in the failed European Super League project, has set out a vision for a "new era of dialogue and consultation with fans", including the creation of a fan advisory board and a fan share scheme. Manchester United executive co-chairman Joe Glazer met with the club’s fans’ forum on Friday to begin discussions.