Endorsements

The International Cricket Council Wednesday announced Olympic legend Usain Bolt as an ambassador for the upcoming ICC Men’s T20 World Cup, which will be played in the West Indies and USA from 1-29 June.

The announcement comes a few weeks ahead of the start of the biggest cricket carnival spectacle ever that will inspire a new generation of fans. Bolt’s global appeal, alongside his out of this world athletic achievements and ability to transcend boundaries, makes him a perfect fit for the biggest T20 World Cup ever.

Sep 18, 2019 14:09
CARLSBAD, Calif.: Callaway Golf Company announced Tuesday that 17-year-old golf phenomenon Akshay Bhatia has joined its Tour staff.  The Indian origin American teenager officially turned professional last week, and he will play Callaway equipment on Tour.
Sep 14, 2019 12:09
MUMBAI: ASICS, which is expanding into sportstyle and athleisure segments in India, has roped in Hindi film action star Tiger Shroff as the face of the Japan-based footwear brand. The association will also see the India launch of the global #IMoveMe campaign - a contemporary expression of the company`s "founding philosophy `Anima Sana In Corpore Sano` - a sound mind in a sound body".
Sep 13, 2019 13:09
NEW DELHI: PepsiCo India has roped in star athlete Hima Das as the brand ambassador for its sports drink brand Gatorade. She joins ace shuttler PV Sindhu and javelin star Neeraj Chopra as the brand’s ambassadors in the country. “Gatorade India will also work with Hima Das during the period of partnership to understand her training and race-day nutrition better,” the company said in a statement.
Sep 03, 2019 17:09
MUMBAI: PepsiCo India’s sports drink brand Gatorade has released a digital film to commemorate the latest sporting milestone achieved by its brand ambassador PV Sindhu.  The ace shuttler created history last week in Basel, Switzerland, by becoming the first Indian to win the BWF championship. Gatorade has been enabling Sindhu’s performance since she came on board as brand ambassador in 2017. 
Aug 28, 2019 17:08
MUMBAI: Swimming sensation Srihari Nataraj returned home to good news from the FINA Junior World Championships in Budapest, Hungary on Tuesday evening as Indian sports nutrition brand Fast&Up officially announced its support to the 18-year-old Bengaluru lad's Olympic quest as his nutrition partner.
Aug 26, 2019 16:08
MUMBAI: She's got the power! PV Sindhu's World Championship winning effort in Basel on Sunday, coming as it does with under a year to go for Tokyo 2020, has not just catapulted India's badminton queen to serious Gold medal contender at the Olympic Games, but also means that India's most marketable female athlete will have brands lining up.
Aug 20, 2019 19:08
MUMBAI: Mahendra Singh Dhoni's talent management company Rhiti Sports Management has announced a strategic partnership between the legendary cricketer and CARS24. As part of the partnership Dhoni will own equity in the fast growing tech-enabled used car company and will also act as its brand ambassador.
Aug 13, 2019 18:08
LEADING ONLINE BOOKMAKER Betway has signed former England cricketer and 2005 Ashes hero, Kevin Pietersen as its "Global Cricket Ambassador" for 2019.
Aug 08, 2019 18:08
MUMBAI: Indian sprinter Dutee Chand will get custom-made gear in her bid to qualify for next year’s Tokyo Olympics after signing a two-year deal with Puma, the German sportswear company said on Thursday. Like South African Olympic champion Caster Semenya, Chand suffers from hyperandrogenism but was cleared to race in 2015 following a Court of Arbitration for Sport (CAS) ruling on gender testing guidelines.
Aug 07, 2019 13:08
MUMBAI: India's badminton star PV Sindhu is the only athlete from the country (no surprises there) to be named among the world's highest-paid female athletes by Forbes, a list topped by tennis great Serena Willams. With total earnings of $5.5 million, Sindhu is tied for the 13th place in The Highest-Paid Female Athletes 2019 list released by Forbes on Tuesday.