Gaming

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Jan 15, 2021 17:01

Online fantasy sports a unique way of engaging with sports: Study

NEW DELHI: Online fantasy sports platforms (OFSPs) are a novel tool for engaging sports fans, according to “Building a Sporting Culture in India through Online Fantasy Sports”, a report published Friday by Koan Advisory Group, a New Delhi based consulting firm.

Jan 15, 2021 12:01

Multi-yr deal With G2 Esports: adidas deepens gaming engagement

BERLIN-BASED ESPORTS ORGANISATION G2 Esports announced Thursday a new partnership with global sportswear brand adidas. Financial terms of the multi-year deal, which sees adidas as G2's official sports apparel provider, were not disclosed.

Jan 14, 2021 14:01

Voot wins streaming rights to Amit Burman's Poker Sports League

MUMBAI: Voot, Reliance-owned Viacom 18 Media's over-the-top (OTT) platform, has acquired streaming rights for Poker Sports League, which will be conducting its third season online on account of the COVID-19 pandemic. Zee5, Disney+Hotstar, Jio TV and MX Player were also in talks to acquire PSL media rights, Livemint reports.

Jan 08, 2021 18:01

Formula E launches new esports series Accelerate

LONDON: All-electric street racing returns to the virtual world with a fresh new esports series - Formula E Accelerate.

Jan 06, 2021 19:01

Virat, Times Group minority stakeholders in MPL parent: Report

MUMBAI: Indian cricket team captain Virat Kohli is not just the brand ambassador of Mobile Premier League (MPL), but also holds a small stake in the online gaming platform's parent company - Galactus Funware Technology Private Limited, records accessed by Indian Express show. Bengaluru-headquartered Galactus is a subsidiary of M-League Pte Ltd, a company registered in Singapore in April 2018.

Dec 24, 2020 16:12

NBA, Dream11 extend, expand fantasy gaming partnership

MUMBAI: The National Basketball Association (NBA) and Dream11 have extended their fantasy gaming partnership by offering the Women’s National Basketball Association (WNBA) and the G League for the first time to Dream11’s users in India. Dream11 now becomes the official fantasy partner of the NBA, WNBA and G League in India.

Dec 21, 2020 16:12

Gaming, esports start-up EWar Games raises Pre-Series A funding

NEW DELHI: Bengaluru-headquartered gaming and esports start-up EWar Games has raised Pre-Series A funding from Inflection Point Ventures, India's largest and most active angel network. JITO Angel Network and Hyderabad Angels, Pearl Agarwal, founder & director Eximius Ventures, also participated in the round. Ms. Agarwal has participated in her personal capacity.

Dec 17, 2020 17:12

Canada's i3 Interactive acquires Indian mobile poker platform

TORONTO: Canadian online and mobile gaming platform i3 Interactive Inc. has closed a previously announced transaction to acquire a controlling interest in Indian online poker brand “Indian Poker Operation”.

Dec 17, 2020 15:12

HockeyCurve to deliver digital campaigns for MPL gaming verticals

MUMBAI: Marketing technology startup HockeyCurve Technology Labs, announced its newest win of Mobile Premier League (MPL), the fantasy gaming platform with more than 60 million users.

Dec 15, 2020 14:12

FIFS governing council approves changes in its constitution

NEW DELHI: The governing council of the Federation of Indian Fantasy Sports, a self-regulatory industry body for online fantasy sports in India, has approved changes in its constitution, FIFS announced Tuesday.

Subscribe to Gaming